Job Title: Digital Marketing & Performance Executive (E-Commerce)

Location: Bangsar South, KL

Salary & Allowances:

• Basic Salary: RM2,500 – RM3,500 (depending on experience)
• Performance / Incentive Allowance: RM200 – RM500
• Other Benefits: EPF, SOCSO, leave entitlement, staff perks

Working Type: In person

Job Role Summary

We are looking for a data-driven Digital Marketing & Performance Executive to plan, execute, analyse, and optimise online marketing campaigns. This role focuses on paid advertisements, performance analysis, social media marketing, OTA management, and package promotion, with the objective of increasing golf visits, Stay & Play bookings, and repeat customers.

Key Responsibilities

Digital Advertising & Performance Marketing

• Plan, launch, and manage paid advertisements (Meta, Google, TikTok – where applicable)
• Monitor and optimise cost per lead, cost per booking, conversion rate, and ROI
• Conduct A/B testing on creatives, copy, and audience targeting
• Prepare weekly and monthly performance reports

Campaign & Package Promotion

• Design and promote marketing campaigns for golf packages, Stay & Play packages, events, and activities
• Work closely with management to position offers effectively
• Adjust campaign strategy based on performance data

Social Media & Content Management

• Manage social media platforms (Facebook, Instagram, TikTok)
• Plan and schedule posts aligned with marketing campaigns
• Coordinate creation of visuals and short videos (Canva / in-house tools)
• Track engagement and conversion results

OTA & Online Listing Management

• Manage OTA platforms (Agoda, Booking.com, etc.)
• Maintain accurate content, images, and promotions
• Monitor booking trends and optimise listings for better performance
• Align OTA promotions with direct marketing strategy

Data Tracking & Analysis

• Track campaign performance using spreadsheets or dashboards
• Analyse customer behaviour and booking trends
• Provide insights and recommendations for improvement
• Ensure marketing decisions are data-driven

Job Requirements

• Diploma / Degree in Marketing, Business, Data, or related field
• Minimum 1–3 years experience in digital marketing or performance marketing
• Hands-on experience running paid advertisements
• Strong numerical and analytical skills
• Comfortable with Excel / Google Sheets
• Able to interpret data and optimise campaigns logically

Good to Have (Advantage)

• Experience in hospitality, tourism, or OTA management
• Experience handling Agoda / Booking.com / hotel listings
• Knowledge of customer funnel & retargeting
• Basic design or video editing skills (Canva, CapCut, etc.)