Marketing Executive

Key Responsibilities

• App Launch Strategy & Execution: Be the key executor for the app's launch plan. Drive strategies specifically designed to increase app awareness, downloads, and initial user registration.
• Content & Creative Coordination: Serve as the main liaison between the marketing strategy and the creative output. Coordinate our internal Content Creator Team to ensure all assets (videos, graphics, feature showcases) are on-brand, on-message, and scheduled effectively.
• External Partner Management (KOL/KOC): Actively liaise with outsourced agencies and individual Key Opinion Leaders (KOLs) or Key Opinion Consumers (KOCs) to secure placements, negotiate rates, and manage timelines for promotional content, ensuring maximum reach to the seller community.
• Digital Visibility & ASO: Manage and optimize the app's presence across digital channels, including executing App Store Optimization (ASO) tactics to improve ranking and managing organic content visibility.
• Performance Campaign Management: Directly plan and run hands-on digital advertising campaigns (e.g., TikTok, Facebook) to drive cost-effective installations of the mobile application.
• Data Analysis & Reporting: Diligently track key metrics such as Cost Per Install (CPI), initial registration rate, and download volume. Use data to quickly adjust campaigns and report on growth progress.

Requirements

• Experience & Education: Minimum of 1–2 years of demonstrated, hands-on experience in digital marketing, with a focus on mobile app promotion, content marketing, or performance campaigns. A Diploma or Bachelor's degree in Marketing, Business, or a related field is an advantage.
• Key Skills: Strong working knowledge of mobile app marketing, including principles of ASO. Proven experience in coordinating content production and managing external partners (KOL/KOC) is highly desirable.
• Soft Skills: Must demonstrate exceptional execution, organizational, and stakeholder liaison skills for coordinating daily tasks across internal and external teams. Fluent communication in Bahasa Melayu and English are essential, Mandarin is an added advantage.
• Advantage: Prior experience managing content calendars, negotiating with external partners, or marketing for a newly launched mobile application.

Role Overview

We are building a dynamic 8 to 10-member team to launch and grow our innovative new mobile application—a platform that directly provides exclusive product sources to e-commerce sellers.

As a Marketing Executive, your core mission is the successful launch and initial growth of the app itself. You will be the hands-on driver of platform visibility, focused on content coordination, partner management, and digital execution to secure early adoption among our target seller audience. This role is ideal for someone who can manage multiple creative streams to promote a new digital product.

We are currently accepting applications for Marketing positions at all levels on this team:

Marketing Intern, Junior Marketing Executive, Marketing Executive, Senior Marketing Executive, and Marketing Team Lead/Manager.