1. DUTIES AND RESPONSIBILITIES

A. Clinical Leadership

• Provide advanced physiotherapy assessment and treatment for complex cases.
• Ensure high standards of clinical practice and adherence to SOPs.
• Review and guide treatment plans of physiotherapy staff.
• Handle difficult cases, second opinions, and patient complaints.
• Ensure proper documentation and clinical audit compliance.
• Maintain patient safety, quality care, and ethical practice.

B. Clinic Operations Management

• Oversee daily clinic operations to ensure smooth workflow.
• Manage staff scheduling, duty roster, and manpower allocation.
• Monitor patient flow, waiting time, and service efficiency.
• Ensure clinic cleanliness, professionalism, and readiness at all times.
• Oversee equipment usage, maintenance, and inventory control.
• Ensure compliance with clinic policies, SOPs, and regulatory requirements.

C. Sales & Revenue Responsibility

• Take full accountability for clinic monthly revenue targets.
• Monitor daily sales performance and implement strategies to achieve targets.
• Drive treatment package conversion and patient retention.
• Ensure all staff understand and contribute to clinic sales goals.
• Analyze clinic performance (patient numbers, conversion rates, revenue trends).
• Identify opportunities to increase revenue (new services, packages, promotions).
• Ensure effective follow-up of patients to reduce drop-out rates.

D. Team Leadership & Staff Management

• Supervise, mentor, and develop physiotherapists and clinic staff.
• Conduct performance monitoring and provide feedback to team members.
• Ensure staff are trained in both clinical and customer service skills.
• Foster a positive, productive, and team-oriented working environment.
• Address staff issues, conflicts, and performance concerns.

E. Customer Experience & Patient Management

• Ensure high levels of patient satisfaction and service quality.
• Handle escalated complaints and resolve issues professionally.
• Ensure clear communication of treatment plans, pricing, and expectations.
• Monitor and improve patient retention and engagement.
• Maintain strong patient relationships and trust.

F. Marketing & Business Development

• Plan and execute clinic marketing strategies (online & offline).
• Oversee social media engagement and promotional activities.
• Collaborate with management on campaigns, events, and partnerships.
• Drive patient acquisition through outreach programs and networking.
• Monitor effectiveness of marketing efforts and adjust strategies accordingly.

G. Administrative & Reporting

• Prepare and submit regular reports (sales, operations,staff performance).
• Monitor KPIs and clinic performance metrics.
• Manage scheduling, leave approvals, and staff attendance.
• Ensure proper documentation and record keeping.

H. Health & Safety

• Ensure full compliance with health and safety standards.
• Enforce infection control practices within the clinic.
• Report and manage incidents or risks promptly.