We are a 35-year Taiwanese company behind the Lao Tao Ke brand, known for our signature winter melon tea bricks and brown sugar solutions for beverage businesses. We support B2B customers with products and services such as supply, customisation, and partner-ready solutions for drink chains and foodservice. Our clients include Xing Fu Tang, Milksha, Costco, and 100+ well-known global brands. With a strong foundation built over three decades, we’re growing our Malaysia presence, starts from small, and building a high-performing local team. Join us if you want stability, strong brand credibility, and real room to make an impact.

Requirements

• Intermediate English (B1 Level or above) and Fluent Bahasa Melayu required (reading& speaking)
• Comfortable with outreach, follow-up, and client-facing communication
• Preferred: experience in F&B Wholesale and/or F&B event organiser environment
• Own transport preferred (client visits & events)
• Hybrid & flexible (office min 1x/week for meetings)
• Associate starts from RM3,050+; Executive starts from RM4,800+.

Also welcome

• Fresh grads / career switchers welcome; no experience OK (wages will start from 2,800 + bonus)
• Interns welcomed (sales/business/marketing students encouraged!)

Core Responsibilities

1. Cold calling / cold email to generate and qualify leads
2. Visit potential clients and build relationships (on-site meetings)
3. Attend industry events, networking sessions, and trade activities
4. Follow up with clients: quotations, feedback, closing, after-sales care
5. Maintain and update pipeline in CRM / tracking sheet
6. Coordinate internally for fulfilment, promotions, and client needs

Supportive Tasks (from time to time)

1. Support planning/executing product demos, sampling, or mini roadshows
2. Prepare simple proposals/decks and pricing comparisons
3. Identify new channels/partnership opportunities (distributors, key accounts)
4. Market intel: competitor tracking, customer insights, territory mapping
5. Support event booth coordination and lead capture
6. Help develop sales playbooks / outreach scripts / customer segmentation