SEO & Discoverability Specialist

Location: Remote

Employment Type: Full-Time

Compensation: USD $8–10 per hour (Performance-based salary increase after 6 months)

About the Role

We are seeking an experienced SEO & Discoverability Specialist to take ownership of an established digital discoverability program. The role focuses on technical SEO, Google Ads, conversion rate optimization (CRO), keyword strategy, and improving visibility across AI-powered search platforms. The ideal candidate is proactive, analytical, and keeps pace with the rapidly evolving search landscape.

Key Responsibilities

·       Technical SEO: ongoing site health monitoring, schema markup, Core Web Vitals,

crawlability, internal linking, and structured data on a newly launched WordPress site

·       Google Ads: campaign management, keyword strategy, negative keyword discipline,

bid management, ad copy testing, and conversion tracking

·       Keyword research: intent mapping, topic clustering, competitive gap analysis, and informing content strategy across the awareness and consideration stages of the funnel

·       Website conversion optimization: establishing baseline performance on the new site, running A/B tests, analyzing behavior via Hotjar, and improving landing page performance to turn traffic into pipeline

·       AI and LLM visibility: monitoring how company is described and cited in tools like ChatGPT, Perplexity, and Gemini; tracking competitor visibility in AI-generated results; optimizing for answer engines and generative search (AEO and GEO); staying current on how AI is changing buyer search behavior and what it means for our strategy

·       Collaboration with content, design, and web on landing page strategy, on-page optimization, and campaign alignment

·       Monthly reporting across all channels: organic rankings, paid performance, conversion rates, and AI visibility, tied to pipeline, not just traffic

Qualifications

·       3 to 5 years of experience in SEO and paid search, ideally in a B2B or SaaS environment

·       Proven technical SEO experience: you have run audits, implemented schema, fixed crawl issues, and improved Core Web Vitals, not just flagged them

·       Hands-on Google Ads experience including search campaigns, negative keyword management, ad copy testing, and conversion tracking

·       Experience with conversion rate optimization: Hotjar or similar behavior tools, A/B testing, landing page analysis, and form optimization

·       Strong keyword research skills: you think beyond volume and difficulty, and you understand search intent and how queries are evolving

·       Working knowledge of WordPress: comfortable making page edits, adjusting templates, and knowing when to loop in a developer

·       Familiarity with GA4, Google Search Console, Semrush or Ahrefs, and Google Tag Manager

·       Hands-on experience using AI tools in day-to-day marketing work: research, content drafting, workflow automation, reporting, or campaign optimization. We are not looking for awareness. We are looking for active use.

·       Genuine curiosity about where search is headed and a demonstrated habit of keeping up with it: following industry voices, testing new tools, adjusting approach as the landscape shifts

·       Analytical mindset: you connect channel performance to business outcomes and report in a way non-marketers can act on

·       Comfortable taking ownership of an existing program: able to assess what is working, identify gaps, and drive results without needing to have built it yourself

Preferred Qualifications

·       Experience in multifamily, PropTech, or property management SaaS

·       Working knowledge of generative engine optimization (GEO) or answer engine optimization (AEO): you understand how large language models surface and cite content, and you are actively paying attention to how this is evolving

·       Familiarity with entity-based content and structured data as it relates to AI citation

·       Familiarity with Elementor

·       Basic HTML and CSS knowledge