Job title: Social Media Specialist

Type of employment: Full-time (Remote)

Shift Schedule: 8:00 AM - 4:00 PM PST

Budget: $5/hr - $8/hr

We're looking for a hands-on, creative, and strategic Social Media Specialist to take ownership of content scheduling, social media calendar management, creator and ambassador partnerships, post publishing, and engagement analysis across platforms.

This role is ideal for someone who thrives in social storytelling, understands trends, and can translate brand identity into high-performing social media strategies that increase reach, engagement, and followers.

About the Employer:

A design-forward lifestyle brand offering modern, functional, and safe products for babies and kids. With a strong commitment to quality and aesthetics, the brand aims to enhance the everyday lives of families through thoughtfully crafted goods. The team values creativity, collaboration, and flexibility, and is dedicated to building a consistent and engaging brand experience across multiple channels.

Company core values:

• Teamwork
• Transparency
• Honesty
• Willingness to adapt and contribute

Objectives of this role:

• Take ownership of social media activity from strategy to execution including scheduling, posting, engagement, and performance reporting.
• Maintain a strong and engaging presence on Instagram, Facebook, and TikTok.
• Manage the ambassador program to drive user-generated content (UGC) and strengthen brand advocacy.
• Support audience growth through consistent, trend-aware strategies that increase followers, engagement, and brand awareness.

Responsibilities:

• Maintain and execute a social media deployment calendar aligned with the marketing and content strategy.
• Post content consistently across Instagram, Facebook, and TikTok, ensuring timeliness and brand alignment.
• Repurpose user-generated content and internal assets, with occasional creation of unique content for promotions or special campaigns.
• Suggest hooks, trends, and engagement tactics to build reach, boost engagement, and support lead/customer acquisition.
• Manage the ambassador program through Loud Crowd, reviewing and curating UGC, engaging with contributors, and aligning gifting with content needs.
• Analyze performance metrics via native tools and third-party platforms, preparing monthly reports with actionable insights.
• Collaborate closely with the content and design team to ensure alignment with brand identity and overall marketing goals.
• Engage with the online community by responding to comments and direct messages.
• Edit existing visual assets for social media use, ensuring consistency in brand aesthetics.

Required skills and qualifications:

• At least 3 years of experience in social media management and content execution.
• Proven experience with Instagram, Facebook, and TikTok.
• Proficiency in Canva and/or Adobe Illustrator/Photoshop.
• Strong written English skills; able to write clear, engaging, and on-brand copy.
• Experience with scheduling and analytics tools (Hootsuite, Meta Business Suite, TikTok Insights, etc.).
• Analytical mindset with ability to use data to drive decision-making.
• Reliable internet connectivity and ability to work remotely with the team.

Preferred skills and qualifications

• Video editing skills (CapCut, Adobe Premiere, InShot, or similar).
• Familiarity with TikTok advertising and paid social boosting strategies.
• Experience working with consumer product brands, preferably in the baby or maternity industry.
• Understanding of both B2B and B2C social strategies.

Ideal Preferences

• Empathetic understanding of the target audience ideally someone who is or has been a parent.
• Female candidates active on social media personally, with strong awareness of current trends.
• Self-starter with initiative, adaptable to changes in platforms, and comfortable navigating ambiguity.
• Previous experience working with US or European brands in a similar target market.