1. Overall coordinate the company’s visual design system and brand consistency, covering multiple scenarios such as App/Web products, consumer trading experiences, marketing campaigns, and brand communications;

2. Lead the design team (including UI/UX, visual, motion, and multilingual localization design) to manage the full process from requirement analysis to delivery and launch;

3. Drive continuous interaction and visual optimization for product-side trading scenarios, data visualization, and asset management interfaces to enhance user experience;

4. Lead creative design for major branding projects, such as VI/CI, official website upgrades, and key visuals for large-scale events;

5. Establish and refine design standards, process specifications, and component library systems to improve team efficiency and cross-department collaboration;

6. Collaborate closely with product, engineering, marketing, operations, legal, and other teams to balance implementation strategies for design, business requirements, compliance, and cost;

7. Recruit, train, and manage a design team with diverse backgrounds to enhance overall design impact and professional growth;

8. Stay updated on Web3/Web2 design trends, continuously bringing innovative design perspectives to the exchange.

Requirements

Bachelor’s degree or above, preferably in Visual Communication, Interaction Design, Multimedia Design, or related fields;

1. At least 8 years of design-related experience, including 3 years of team leadership; experience in fintech, crypto exchanges, or large consumer platforms is preferred;

2. Proficient in mainstream design tools such as Figma, Sketch, Photoshop (PS), and After Effects (AE), with a solid understanding of motion graphics and web animations;

3. Familiar with bilingual (Chinese and English) product design processes; experience in overseas market design is a plus;

4. Strong understanding of data-driven design iteration, aware of the relationship between user behavior data and visual conversion;

5. Excellent communication skills, with proven cross-cultural collaboration and cross-functional coordination abilities;

6. High sense of responsibility and project management skills, capable of leading the team to advance multiple product line design tasks simultaneously;

7. Prior design experience in the Crypto/Web3 industry is preferred.

Plus

• Demonstrated cases of digital asset app/web design optimizations with before-and-after comparisons;

• Familiarity with NFT, DeFi, Web3 wallets, on-chain interactions, and related product designs;

• Ability to independently build or optimize an internationalized Design System;

• Recognition through design awards, open-source contributions, or a personal branding website is a plus.