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Automated Marketing Email Planning & Execution

• Responsible for setting up and maintaining CRM automated email systems.
• Plan and configure trigger points for different user segments to improve conversion rates.
• Regularly communicate with the technical team to optimize email delivery logic and technical support.

Marketing Campaign Planning & Execution

• Design relevant small-scale promotional or engagement activities for different conversion touchpoints.
• Collaborate with operations and design teams to ensure campaign alignment with brand strategy.
• Monitor campaign performance to ensure a positive impact on user behavior.

Data Analysis & Optimization

• Collect and analyze key data, including email open rates, click-through rates, and conversion rates.
• Conduct periodic reviews of CRM strategies and suggest improvements.
• Track different campaign performances and refine strategies to enhance ROI.

• CRM Experience: At least 2 years of experience in CRM or digital marketing; cryptocurrency industry experience is not required but preferred.
• Data Analysis Skills: Proficient in user behavior data analysis, with the ability to drive marketing decisions based on data insights
• Technical Communication Skills: Ability to collaborate with the technical team to optimize CRM automation logic and email strategy.
• Marketing Campaign Planning: Experience in designing effective promotional and retention strategies.
• Familiarity with CRM Tools: Experience with HubSpot, Salesforce, Braze, ActiveCampaign, or other CRM systems is a plus.
• Language Proficiency: Fluent in English and Mandarin, with the ability to work effectively with internal and external teams.