Pru Life UK is one of the leading life insurance companies in the Philippines, with over 175 years of excellence in providing relevant and innovative life insurance products designed to meet the specific needs of the public. The pioneer and expert in investment-linked insurance products. Pru Life UK is a subsidiary of British financial services giant Prudential plc. Established in 1848, Prudential plc has an extensive network of life insurance and mutual funds operations around the world, active in the United Kingdom, Europe, the United States and 13 markets in Asia. It has 26 million customers worldwide and manages more than £800 billion in assets as of 31 December 2021. In the Philippines, Pru Life UK serves over 1,000,000 customers with a team of over 35,000 financial consultants offering an increasing portfolio of ordinary life, endowment*, personal accident and investment-linked products. PLUK is the no. 1 life insurance company in the Philippines today.