Position: Live Selling Head

Reporting to: E-commerce Head

Job Description

The Live Selling Head leads the strategy, execution, and performance of all live commerce initiatives. This role owns live selling as a revenue channel—driving sales, managing hosts and teams, optimizing content formats, and scaling conversions across platforms such as TikTok Live, Shopee Live, and Facebook Live.

Key Responsibilities

• Develop and execute the overall live selling strategy aligned with e-commerce sales goals
• Lead, train, and manage live sellers, hosts, and support teams
• Plan live schedules, product lineups, scripts, and promotional mechanics
• Drive sales performance by optimizing offers, bundles, CTAs, and real-time engagement tactics
• Monitor live KPIs including GMV, conversion rate, AOV, viewer retention, and sell-through
• Coordinate with Inventory, Marketing, and Fulfillment teams to ensure smooth live operations
• Analyze post-live performance and implement improvements for future sessions
• Ensure brand consistency, compliance, and quality across all live selling executions

Qualifications

• Bachelor’s degree in Communications, Marketing, Business, or a related field
• 2+ years of experience in live selling, e-commerce, or digital sales
• At least 1 year of experience in a management or team lead role
• Hands-on experience with TikTok Live, Shopee Live, Facebook Live, or similar platforms
• Strong leadership, coaching, and performance management skills
• Sales-driven, organized, and execution-focused
• Excellent communication and presentation skills

If you want, I can now compress this into a 6–8 line job post, add KPIs, or align it with incentive structures.