We’re Hiring: Digital Performance Manager!

Looking for a role that fosters collaboration, creativity and career growth in a vibrant office environment? We got you covered!

We are currently on the lookout for a Digital Performance Manager to join our team at Cloudstaff, the #1 workplace everywhere! Think you qualify for the role? Attach a 1-2 minute video intro and introduce yourself to us so we can meet you virtually. Attach this together with your updated CV to become a priority applicant!

Role: Digital Performance Manager

Work Arrangement: Work from Home

Location: Philippines - Ortigas / Makati / Angeles / Mabalacat / Cebu / Davao

Schedule: Morning Shift

Key Responsibilities:

1. Media Buying & Campaign Implementation

• Set up and execute performance campaigns across:
• Paid Social: Meta, LinkedIn, YouTube
• Programmatic: Google Display & Video 360 (DV360)
• Search & Shopping: Google Ads, PMAX 
• Ensure best-practice campaign structures, budget pacing, and flighting.
• Align campaign setup with tracking and conversion frameworks to ensure clean measurement from day one.

2. Tagging, Tracking & Measurement Architecture 

• Own and manage end-to-end tagging strategy across digital campaigns and websites.
• Implement, audit, and maintain tracking via Google Tag Manager (GTM), including:
• GA4 event tracking
• Conversion tracking for paid media platforms
• Custom events, parameters, and triggers
• Ensure data accuracy, consistency, and governance across platforms.
• Troubleshoot tracking discrepancies between platforms (GA4, Google Ads, Meta, DV360).
• Collaborate with developers and product teams to implement complex tracking requirements.

3. Optimisation & Performance Management

• Continuously optimise campaigns to achieve or exceed KPIs (CPA, ROAS, CTR, CVR).
• Use performance data and behavioural insights to:
• Refine audiences, bidding strategies, and creative rotations
• Improve funnel efficiency from click to conversion
• Manage budgets proactively to ensure efficiency and KPI alignment.
• Lead structured test-and-learn frameworks across media and landing experiences.

4. Conversion Rate Optimisation (CRO)

• Own and drive CRO strategy across key landing pages and conversion funnels.
• Analyse user behaviour using GA4 and other analytics tools to identify friction points.
• Design and prioritise CRO hypotheses based on data and performance insights.
• Partner with design, product, and development teams to:
• Implement UX/UI improvements
• Launch and evaluate A/B or multivariate tests
• Measure and report on conversion uplift and impact on paid media efficiency.

5. Insights, Analytics & Reporting

• Analyse performance and user behaviour using:
• Google Analytics 4
• Google Search Console
• Looker Studio
• Build clear, actionable dashboards for ongoing performance monitoring.
• Deliver comprehensive end-of-campaign and quarterly reports, including:
• Media performance
• CRO outcomes
• Measurement insights and recommendations
• Translate data into strategic insights for stakeholders and leadership.

Required Technical Expertise:

Media & Buying Platforms

• Meta, LinkedIn, YouTube Ads
• Google Display & Video 360 (DV360)
• Google Ads (Search & Shopping)

Measurement, Tagging & CRO

• Google Tag Manager (advanced)
• Google Analytics 4 (event-based tracking expertise)
• Conversion tracking and attribution best practices
• CRO methodologies and testing frameworks
• Looker Studio (dashboarding & reporting)
• Google Search Console

Qualification and requirements:

• Strong understanding of digital analytics, tagging, and attribution
• Proven ability to link media performance with on-site conversion outcomes
• Highly analytical with a testing and optimisation mindset
• Comfortable operating at the intersection of marketing, data, and UX
• Clear communicator able to explain complex data and tracking concepts simply
• Proactive, detail-oriented, and confident, working autonomously

Ideal Background:

• 4–7+ years in digital performance marketing, analytics, or CRO roles
• Hands-on GTM and GA4 implementation experience is essential
• Proven experience improving conversion rates for paid traffic
• Experience in agency or growth-focused in-house environments preferred

Non-negotiable skills & requirements:

• Hands-on GTM and GA4 implementation experience is essential

Perks & Benefits (Work From Home):

• Comprehensive health and life insurance on your 16th day of employment, covering 1 free dependent on the 16th day of employment  
• Flexible leave credits which may be used for vacation, emergency and sick leaves  
• Quarterly perks boxes for WFH staff, offering groceries and snacks to keep you fueled  Superb and exciting Mid-Year Parties – with items to give away and cash prizes!  
• Endless opportunities for career advancement  
• Annual Performance Review with Salary Increase  
• We set you up for success with a company-provided PC/Laptop and fiber internet connection  
• Tech-on-wheels Support  
• Participate and join our CS Social Clubs and Special Interest Groups to connect with colleagues  
• International career growth and connections  
• Unlimited cash incentives for hired referrals  
• Mental Wellness Employee Assistance program through Lifeworks  
• In-house psychiatrist available to support employees' well-being  
• Become part of the Employee Share Units program  
• Cloudstaff Dream Points - To be used for bidding useful items like appliances, kitchenettes etc.

• Cloudstaff : Build Your Career, Anywhere
• Established in 2005, Cloudstaff is a leading outsourcing company that empowers businesses to thrive through smarter talent solutions. We're passionate about creating a work environment that fosters your professional growth and overall well-being.

• Why Cloudstaff is the #1 Workplace?
• • Award-winning Culture: We're committed to building the #1 Workplace Everywhere, with a proven track record of staff engagement initiatives and industry recognition
• • Invest in You: We support your development through comprehensive training programs, mentoring and opportunities for career advancement
• • Thrive as an Individual: We offer a strong work-life balance with flexible schedules, meaningful perks and a collaborative team environment.