Description

• KOL Discovery and Selection: Conduct in-depth research on the mainstream European social media ecosystem (TikTok, Instagram, YouTube, etc.) and the characteristics of local platforms in each region.
• Business Negotiation and Collaboration Implementation: Independently responsible for the entire process of influencer outreach, initial communication, and negotiation of cooperation plans.
• Full-Process Collaboration Management: Oversee the execution progress of collaboration projects; coordinate internal teams (content, operations, supply chain, etc.) to complete tasks such as sample delivery, product information exchange, and content briefing output.
• Data Analysis and Strategy Optimization: Establish a data tracking system for influencer collaborations, regularly monitor and analyze core data of influencer content (views, engagement rate, conversion rate, GMV, ROI, etc.), and generate data review reports.
• Market Insights and Resource Accumulation: Build and continuously update the European influencer resource database, improve influencer information profiles (fan profiles, content style, collaboration history, data performance, etc.), and optimize the influencer tiered management system and collaboration process.

Requirements

• Education: Bachelor's degree or above, with priority given to candidates majoring in Marketing, E-commerce, Languages, International Business, or related fields.
• Experience: At least 2 year of experience in overseas influencer development (BD), influencer marketing, or cross-border e-commerce social media marketing; experience in collaborating with influencers in the European market is preferred; familiarity with the influencer ecosystem and collaboration models of mainstream overseas social media platforms such as TikTok and Instagram, and a portfolio of successful influencer collaboration projects are preferred.
• Core Competencies: Excellent business negotiation and cross-cultural communication skills; able to accurately balance influencer needs with brand interests; keen market insight and discerning eye for influencer selection, able to quickly capture European market trends; strong project management and execution capabilities, able to simultaneously advance multiple collaborative projects, paying attention to detail and ensuring efficient delivery; basic data analysis skills, able to optimize strategies through data-driven approaches; goal-oriented, resilient under pressure, and possesses excellent teamwork and cross-departmental communication skills.
• Bonus Points: Experience studying or working in Europe, with in-depth understanding of European cultures and customs; access to high-quality influencer resources in Europe; familiarity with the cross-border e-commerce industry (e.g., apparel, beauty, 3C digital products, home furnishings), understanding European e-commerce platform rules and user consumption habits.