Job Responsibilities:

1. Responsible for the development and implementation of user lifecycle management strategies, including key processes such as user acquisition, activation, retention, conversion, and re-engagement, to enhance user activity and LTV.

2. Participate in building the user operations system from the ground up, including the design of user pathways, task mechanisms, incentive models, and retention mechanisms, as well as their construction and iteration.

3. Continuously optimize user usage paths and behavior conversion funnels based on existing products to improve user operational efficiency, retention rates, and conversion rates, achieving refined growth.

4. Conduct segmentation and tagging management based on user data, develop personalized operational strategies, and execute them (e.g., message pushing, community communication, automated outreach).

5. Collaborate with growth, product, data, and other teams to promote cross-departmental collaboration, creating systematic solutions for user growth and retention.

1. Bachelor's degree or higher, with more than 3 years of experience in user product, lifecycle management, or growth-related roles, and the ability to independently manage projects.
2. Familiar with user lifecycle theory and common user behavior models, with the capability to formulate and execute strategies.
3. Strong data sensitivity, able to continuously optimize operational actions through metric breakdown, user segmentation, and funnel analysis.
4. Possess good cross-team communication skills, highly goal-oriented, and able to promote cross-department collaboration.

Additional Qualifications:

1. Experience with Web3/Crypto-related projects is preferred, with a strong understanding of key elements such as airdrop mechanisms, meme culture, token economic model design, task systems, and on-chain user behavior analysis.
2. Experience in building a user growth system from the ground up, with an understanding of the user growth closed loop (acquisition, activation, conversion, retention).
3. Experience in numerical system design** (e.g., point models, user tier systems, incentive parameter calculations) or gamification mechanisms is a plus.
4. Understanding of payment business is a plus**: including Web3 on-chain payments, wallet payment paths, and user payment behavior analysis; experience with traditional payments (e.g., WeChat, Stripe, Alipay) is also a plus.
5. Familiarity with the ecosystems of DeFi, NFT, SocialFi, with some level of product or technical understanding.