As Media Relations, your primary responsibility will be to develop and execute media strategies that boost our brand's visibility and reputation. You will work closely with the accounts team and other internal teams to build and maintain strong relationships with different media outlets.

Your responsibilities will include:

● Preparing articles, press kits, press releases, and other content initiatives to engage the media effectively.

● Cultivating and managing relationships with media representatives and bloggers across various sections and areas of interest.

● Pitching press releases to targeted media outlets and blogs to generaAte coverage.

● Securing 1:1 interviews (print, online, or broadcast) for brands and their executives.

● Leading the dispatch of PR kits to media representatives and blogs.

● Identifying and pitching to the media for participation in earned and paid review programs.

● Coordinating and managing media representatives and bloggers during familiarization tours and events.

● Following up with journalists and writers to ensure timely publication of pitches and outputs from media engagements.

● Providing clients with consultancy and insights from a media relations perspective.

● Monitoring and clipping news coverage generated from press releases and other media

engagements to evaluate success and impact.

QUALIFICATIONS:

● Education: A degree in Business Studies, Marketing Management., or a similar discipline is

advantageous.

● Experience: 3–5 years of media relations experience in a public relations agency. Must have

established relationships with media professionals across lifestyle, tech, sports, and general news. Possesses in-depth knowledge of the public relations and digital marketing industries.

● Work Environment: Must be able to operate in a hybrid work setup.

SKILLS:

● Proven track record in outreach campaign strategies

● Excellent interpersonal and relationship building skills

● Independent, proactive, and self-motivated team player.

● Detail-oriented, organized, and dedicated, with the ability to manage multiple tasks, meet deadlines, and quickly adapt to new challenges.

● Proficient in advanced software applications such as Word, Excel, PowerPoint, and similar tools.

Work Schedule: Monday–Friday | 9:00 AM–6:00 PM | Hybrid Working Setup (Mon–Wed: Onsite / Thurs–Fri: WFH)