Job Responsibilities:

1. Responsible for the operation, content planning, and promotion of overseas social media platforms (Twitter, YouTube, TikTok, Instagram, Facebook, etc.);  

2. Develop content strategies, identify user needs, and create high-engagement content that aligns with trends;  

3. Monitor operational data, analyze effectiveness, and continuously optimize advertising and content strategies;  

4. Familiar with platform rules, possess content sensitivity and user insight, and explore efficient operational methods;  

5. Manage advertising campaigns (social media ads, Google Ads, etc.) and optimize ROI;  

6. Expand KOL/influencer collaboration resources, and develop and execute promotion plans;  

7. Independently complete video script writing, editing, and operation;  

8. Plan and execute online activities to enhance user engagement and retention.