Responsibilities:

1. Develop and execute Google SEO strategies for the company’s official website in overseas markets to improve organic search rankings and visibility for target keywords.

2. Conduct comprehensive keyword research to identify high-value overseas search opportunities related to blockchain, Web3, and other relevant topics.

3. Optimize website content and collaborate with the content team to produce SEO-friendly original content.

4. Perform technical SEO audits to ensure site architecture, page speed, mobile experience, and code structure adhere to Google’s best practices, and work with the development team to resolve technical issues.

5. Monitor and analyze core metrics such as website traffic, rankings, and click-through rates, and use data-driven insights to refine optimization strategies.

6. Continuously track Google algorithm updates, blockchain industry trends, and competitor activities, and adjust optimization strategies accordingly.

Qualifications:

1. Bachelor’s degree or higher in Marketing, Computer Science, or a related field preferred, with at least 3 years of dedicated Google SEO experience; candidates with successful blockchain/fintech case studies are a plus.

2. Deep understanding of Google’s search algorithm, key ranking factors, and the latest search trends in the blockchain industry.

3. Proficient in major SEO and data analytics tools, with strong data analysis and interpretation skills.

4. Basic understanding of blockchain technology and ecosystem, with a strong interest and the ability to quickly grasp relevant terminology and concepts.

5. Excellent English reading and writing skills (capable of creating and optimizing content in English).