Required Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (or equivalent experience)
• 2+ years of experience managing social media accounts for a brand, business, or organization
• Strong understanding of major social media platforms (Instagram, Facebook, X/Twitter, LinkedIn, TikTok, YouTube)
• Proven ability to create engaging content (copy, images, short-form video)
• Excellent written communication and storytelling skills
• Experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer, Meta Business Suite)
• Knowledge of social media analytics and reporting (KPIs, engagement rates, reach, conversions)
• Ability to manage multiple projects, deadlines, and campaigns simultaneously
• Strong attention to detail and brand voice consistency

Preferred Qualifications

• Experience running paid social media campaigns and boosting posts
• Basic graphic design and video editing skills (Canva, Adobe Creative Suite, CapCut, etc.)
• Familiarity with SEO, content marketing, and influencer marketing
• Experience in community management, responding to comments and messages professionally
• Understanding of social media trends, algorithms, and best practices
• Experience working with cross-functional teams (marketing, PR, design, sales)

Soft Skills

• Creative thinker with a strong sense of visual and brand aesthetics
• Data-driven mindset with the ability to translate insights into strategy
• Strong organizational and time-management skills
• Adaptable, proactive, and eager to learn
• Excellent interpersonal and collaboration skills

Bonus Qualifications

• Experience in a specific industry (e.g., tech, fashion, healthcare, nonprofit)
• Knowledge of social media compliance, accessibility, and brand safety standards
• Portfolio showcasing social media campaigns or content performance

Job Requirements

• Develop, execute, and manage social media content strategies across platforms (Instagram, Facebook, X/Twitter, LinkedIn, TikTok, etc.)
• Create, schedule, and publish engaging content (text, images, videos, reels, stories)
• Monitor social media channels, respond to comments and messages, and manage online community interactions
• Analyze performance metrics and prepare regular reports on reach, engagement, and growth
• Stay up to date with social media trends, tools, and best practices
• Collaborate with marketing, design, and content teams to ensure brand consistency
• Manage paid social media campaigns (if applicable)
• Identify opportunities for partnerships, influencers, and brand collaborations