This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

Brand Strategy

• Develops, implements and evaluates comprehensive brand strategies aligned with
• the company’s over-all objectives
• Conduct Market Research to identify opportunities, trends and competitor activities

Brand Positioning

• Define and communicate the brand’s positioning and unique value proposition
• Collaborate with cross-functional teams to ensure brand consistency across all
• touchpoints
• Coordinate and execute product launches, ensuring alignment with brand strategy
• Work closely with product development team to integrate brand messaging into
• new products

Marketing Campaigns

• Plans and executes integrated marketing campaigns to promote the brand and its
• products and services
• Collaborate with the Marketing team to create compelling content and messages
• Develop and maintain brand guidelines to ensure a consistent brand identity
• Manages external communication to enhance brand reputation
• Build and Maintain strong relationships with external partners, agencies and
• Stakeholders

Qualifications

• Bachelor’s degree in Marketing, Business, or any related field
• 3-5 years' experience Brand Management, Brand Marketing or marketing management with background in retail and beauty industry.
• Proven ability to work in a fast-paced environment
• Experience managing a brand across multiple markets
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
• Project management experience with a solid understanding its principles and techniques
• Strategic thinker and able to identify long-term opportunities and trends

Please refer to job description.