PRINCIPAL ROLES & RESPONSIBILITIES

• Identify and monitor business opportunities for products and services.
• Gather market research, customer and stakeholder’s feedback to create an effective product and marketing plan.
• Develop the product positioning, strategy, pricing structure and roadmap for the products/services
• Conduct and study current market and competitive landscape that will lead to product inception that is relevant to the market
• Create a Go-To-Market plan to communicate the value of the product to the market.

Regular Duties and Responsibilities

• Convey the product positioning, strategy and roadmap to the product development team
• Monitor progress of product development
• Create a differentiated or superior Product Design
• Manage A&P Budgets
• Create Distribution Strategies
• Coordinate with cross-functional that include but not limited to Sales, IT, Finance and Operations
• Create marketing campaigns and materials that together with Marketing Communications to communicate product features and attract new prospects and existing customers
• Timely Launch and implementation of products
• Evaluate project/program and identify areas for improvement or opportunities to venture in to.
• Perform other duties that may be assigned from time to time by the Product Category Head and Head of Product Management

Please refer to job description.