• Develop and implement innovative marketing strategies for both new and existing products across our brand portfolio
• Create and manage annual marketing plans, including budget allocation and ROI tracking
• Conduct market research and competitive analysis to identify opportunities and inform strategic decisions
  
  

• Lead the go-to-market strategy for new product launches, ensuring seamless coordination across all departments
• Develop compelling value propositions and positioning for each product in our portfolio
• Manage the product lifecycle, including strategy for mature products and end-of-life planning
  
  

• Collaborate closely with the sales team to develop effective sales tools and materials
• Design and deliver comprehensive training programs for product specialists on new and existing products
• Create and maintain sales enablement content, including product sheets, presentation decks, and competitive battle cards
  
  

• Act as the primary liaison between Healthspan Global and our partner brands
• Ensure consistent brand messaging and positioning across all marketing channels
• Develop and maintain strong relationships with brand partners to leverage co-marketing opportunities
  
  

• Oversee the development of high-quality marketing content, including product descriptions, case studies, white papers, and promotional materials
• Collaborate with the digital marketing team to ensure consistent messaging across all digital platforms
  
  

• Establish KPIs and metrics to measure the effectiveness of marketing initiatives
• Regularly analyze campaign performance and market trends to optimize marketing strategies
• Provide monthly reports on marketing performance and ROI to senior management
  
  

• Work closely with Product Management, Sales, Customer Service, and Operations teams to ensure alignment on marketing initiatives and product strategies
• Work closely with Head of Training to develop appropriate curriculum to allow our customers to master the usage of our products
• Participate in cross-functional meetings to provide marketing insights and recommendations
  
  

• Bachelor's degree or equivalent
• 5+ years of experience in a product marketing, brand management and/or training role in a medical, pharmaceutical or related organization
• Experience in the medical field as a doctor, nurse or physician assistant is highly desired
• Strong strategic thinking skills
• Ability to work in a fast-paced environment and manage multiple priorities
• Strong knowledge of medical products and devices
• Excellent communication and presentation skills
• Ability to work independently and as part of a team

Please refer to job description.