Assistant Brand Manager

The Laguna Creamery, Inc.

RM2.3-2.6K[Bulanan]
Hibrid - Makati1 - 3 Tahun PengalamanSarjana MudaSepenuh-masa
Kongsi

Keterangan Kerja

Penerangan

The position of Assistant Brand Manager will be a trailblazer. This role will allow identifying the consumer marketing growth strategy of the company's venture into farm-to-table consumer foods and the execution of an exciting go-to-market to drive long-term awareness and consistent purchase of the company's brands. This is a white space brand equity, innovation, and an on-ground awareness and trial generation activation role. In addition, this person will be a pioneer in shaping the future of newly acquired brands and defining new brands and category entries from scratch.


  • Develop and execute both short and long-term awareness and trial generation plans - particularly heavy on digital and on-ground activation.
  • Contribute to the development of brand strategy/brand architecture/brand guidelines.
  • Lead branding and 5Ps strategies for new categories
  • Design a holistic consumer experience for the company's brands (capturing all stages of the marketing funnel - awareness, interest, purchase, and loyalty) and execute with precision and proper tracking.
  • Lead specific innovation projects - from initial concept to launch, including financials.

Syarat-syarat

EDUCATIONAL REQUIREMENT

  • Bachelor’s degree in marketing or business-related courses. MBA preferred but not required.


EXPERIENCE, SKILLS COMPETENCIES REQUIRED

  • At least two years experience in a brand marketing role, ideally from FMCG marketing (food or nonfood); open to other industries (agency, tech, other start-ups) with good experience in startup and innovation development and brand building/activation.
  • Open to fresh graduates / early in career, early in their marketing roles as long as they have demonstrated strong growth mindset in learning, doing, and contributing in their roles
  • Must also be adept in project management, brand planning, and performance tracking. Must be able to work well with other partners - agencies, sales teams, suppliers, and other stakeholders.
  • Graduate of any Marketing, Business Management, or Communications
  • Strong FMCG marketing fundamentals, Consumer insights, and consumer experience-driven must drive decision-making and judgment.
  • Has a strong entrepreneurial spirit - capable of generating new ideas that can drive growth, able to execute flawlessly and fast, creative in developing solutions, especially for a startup company, willing to learn by startup must be ready to roll up their sleeves and do the test and learns fast.
  • Strong communication skills.
  • Able to communicate accordingly to various stakeholders.
  • Creative and digital in nature in digital marketing.
KempenPemasaran JenamaPemasaran DigitalPengiklananPenyelidikan Pasaran
Preview

Lorainne May Tejada

HR OfficerThe Laguna Creamery, Inc.

Aktif dalam masa tiga hari

Tempat Bertugas

Rufino Tower. Rufino Tower, Ayala Ave, Makati, Metro Manila, Philippines

Disiarkan pada 03 July 2025

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