Arcadis Global Sector Marketing Director

Global Sector Marketing Director

Arcadis

Negotiable

Jarak Jauh1 - 3 Tahun PengalamanDiplomaSepenuh-masa

Kongsi

Butiran Kerja Jarak Jauh

Terbuka Kepada Seluruh Negara：Filipina

Keperluan Bahasa：Inggeris

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Keterangan Kerja

Penerangan

Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.

We are more than 36,000 people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world’s most complex challenges and deliver more impact together.

Role description:

The Global Sector Marketing Director is a newly created, senior leadership role, which sits in the Marketing Center of Excellence (CoE).

This role is one of three leadership roles within the Marketing CoE and holds the responsibility for the development and delivery of the Global Sector Marketing Strategy & Execution Plan. These plans influence each layer of the Marketing & Communications model – from Brand Awareness, Always on Paid Media, x-Sector Marketing Campaigns, and Events to Account-Based Marketing. The Sector Plans provide the voice of the business, and our clients and alignment with the Marketing & Communications function.

Interfacing with GBA Business and Sales leadership, and the Global Business Development team (Global Sector Leads, Cabinet Leads), this role holder will ensure that the Global Sector Marketing Strategy and Plan built from market data and insights are focused in the right areas, yielding the greatest commercial results and presents the best of what Arcadis can offer from across its Solution, Product Portfolios, Services, and Innovation Partnerships into each Sector

This role is global, scope/location, and the position can be filled in any Arcadis GBA location.

Reporting Lines:

Reports to: Global Marketing Director

Direct reports: 5 Global Sector Marketing Managers

Energy & Resources & Water Global Sector Marketing Manager
Government & Public Agencies/Cities Global Sector Marketing Manage
Industrial Manufacturing & Technology Global Sector Marketing Manager
Property and Investment Global Sector Marketing Manager
Transportation & Contractors Global Sector Marketing Manager

Role accountabilities:

Development and delivery of the Global Sector Marketing Strategy & Plan

Understanding and analysis of GBA Business Plans and priorities and how these map to each Sector, including revenue targets, key pursuits, growth geographies, key clients, and areas showing the most commercial promise.
For each Sector Strategy & Plan

In-depth competitor and market analysis
Buyer journeys, persona mapping
Key Client mapping
Mapping of solutions, products, services, and innovation partnerships to Sectors to clearly define offer and client Value Propositions
Development of campaign brief for x-Sector Marketing Campaigns (where applicable)

Close working and collaboration with Country Marketing & Communications leads to agree on Sector approach for each of the key regions.
Working with the Client Experience Team to feed data and insights into the Marketing Strategies & Plans.
Leadership of the Global Sector Marketing Team – 5 direct reports.
Working with the x-GBA Communications Director, to drive alignment on internal and external communications amplification, media engagements, and press coverage.

Key Shared Accountabilities:

The delivery of the go to market initiatives and programmatic client engagement is done in partnership with the Digital, Brand and Event CoEs and GSSC and Ops Enablers.
Country go to market alignment is supported by the Global Sector Marketing Team to drive consistency across countries and sectors.
Demonstrating tangible business results through demand and lead generation via a strong x-sector approach to marketing, aligned with key client programs.

Decision Rights:

Owns:

The Global Sector Marketing Strategy & Plan
The x-Sector Marketing Campaign program & timeline
The integrated Places Marketing Strategy & Plan

Influences:

GBA Corporate External Communications Plans
Channel Selection, event participation
Positioning for brand & content development (from competitor/market knowledge)

Vetoes:

Requests for support with items that are not in line with the new strategy (Brand Awareness, ABM, x-GBA marketing)

Qualifications & Experience:

Experienced Marketing leader with knowledge and experience gained within the Professional Services Sector.
Excellent stakeholder engagement skills – able to balance the needs of several stakeholders simultaneously and hold firm on priorities.
Experience in developing integrated Marketing Strategies that drive lead generation.
Highly collaborative, can work with ease across global, matrixed teams, different cultures, and a diverse range of skills and talents.

For this role, Arcadis values professional experience across the following priority areas:

Breadth of experience: Working internationally, across different industries and business lines and/or functions, managing projects impacting people/issues/solutions across organizational boundaries.
Driving innovation: Involved in generating and driving innovation, engaging with clients on new business models and revenue streams, and working with alliances and ecosystems to deliver the best outcomes.
Leading transformation: Ability to bring people on a journey to the unknown, creating a sense of stability and security in uncertain times, avoiding change fatigue.

Aligned to the Arcadis Leadership model we seek Arcadians with a strong fit to our leadership success profile, to build and drive our culture of inclusion, accountability, human-centricity, and sustainability. Successful Arcadians will possess strong learning agility, combined with a balanced mix of being curious, driving success and igniting passion.

Why Arcadis?

We can only achieve our goals when everyone is empowered to be their best. We believe everyone's contribution matters. It’s why we are pioneering a skills-based approach, where you can harness your unique experience and expertise to carve your career path and maximize the impact we can make together.

You’ll do meaningful work, and no matter what role, you’ll be helping to deliver sustainable solutions for a more prosperous planet. Make your mark, on your career, your colleagues, your clients, your life and the world around you.

Together, we can create a lasting legacy.

Join Arcadis. Create a Legacy.

Our Commitment to Equality, Diversity, Inclusion & Belonging

We want you to be able to bring your best self to work every day, which is why we take equality and inclusion seriously and hold ourselves to account for our actions. Our ambition is to be an employer of choice and provide a great place to work for all our people.