About the Role

At AWB, we don’t just market products — we build relationships, tell compelling stories, and create lasting impressions that drive business growth. We are looking for a Marketing Specialist who is not only skilled in executing campaigns but also deeply committed to representing and growing our brand in meaningful, authentic ways.

As part of our marketing team, you will serve as a brand advocate — ensuring that everything we say and do reflects who we are, what we stand for, and the value we deliver to our clients and customers. From crafting digital content to coordinating impactful events, your work will directly influence how our brand is experienced and remembered.

Key Responsibilities

1. Brand Advocacy & Strategic Execution

• Contribute to the development of marketing strategies that elevate AWB’s brand, drive product awareness, and generate leads.
• Ensure brand consistency and voice across all platforms and materials, acting as a guardian of our identity.
• Support and execute content strategies that reflect our values, resonate with our audience, and set us apart in the market.

2. Digital Marketing & Engagement

• Create and manage content for social media platforms, e-commerce channels (Shopee, Lazada, TikTok Shop), and the company website.
• Support customer engagement and retention through well-targeted digital marketing efforts.
• Help us stay relevant and visible in the fast-changing digital landscape.

3. Event & Campaign Coordination

• Plan and assist with the execution of marketing events, product promotions, and campaigns aligned with our brand and goals.
• Work with sales and operations teams to ensure strong brand representation at industry events and activations.

4. Cross-Team Collaboration

• Coordinate with various internal departments and external partners to deliver cohesive, aligned marketing initiatives.
• Help maintain productive relationships with vendors, collaborators, and stakeholders that strengthen our brand network.

5. Performance & Insight

• Track marketing performance metrics and assist in preparing insightful reports for the team.
• Use data and analytics tools to evaluate campaign impact and guide continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 1–3 years of experience in marketing, with a strong interest in digital and event marketing
• Understanding of brand positioning, messaging, and customer engagement strategies
• Proficient in social media management, content creation, and e-commerce platforms
• Strong communication, coordination, and organizational skills
• Proactive, resourceful, and detail-oriented
• Passionate about brand storytelling and creating meaningful marketing experiences

Why Join AWB?

At AWB, marketing is not just about visibility — it's about authenticity, creativity, and connection. You’ll be joining a team that values thoughtful strategy, fresh ideas, and strong brand presence. Here, your voice matters, and your work will have a real impact on how the world sees us.

If you're ready to grow your career by being the voice behind a brand that values trust, innovation, and purpose — we’d love to hear from you.

Please refer to job description.