Perform the following campaign strategy and execution responsibilities:

• Plan and budget for paid media campaigns across Google Ads, Tiktok Facebook, and other relevant platforms, in coordination with marketing leadership.

• Research and select keywords, develop audience targeting, and create compelling ad creatives.

• Optimize campaigns for key performance metrics, including Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).

• Perform the following performance optimization tasks:

• Evaluate campaign results continuously to optimize future strategies.

• Conduct A/B testing on ad variations, landing pages, and conversion funnels to improve performance.

• Track and report on campaign performance, adjusting tactics to meet ROI targets.

Requirements:

• 1+ years of experience in paid media advertising, with a primary focus on Google Ads.

• Strong understanding of keyword research, audience targeting, and bidding strategies.

• Ability to develop ad creatives and messaging that drive engagement and conversions.

• Proficiency in A/B testing and analyzing ad performance data.

• Experience optimizing campaigns for CPL, CPA, and ROAS.

• Familiarity with Google Analytics, Google Tag Manager, and conversion tracking.

• Experience and ability to perform data analysis skills and Excel skills (can maintain complex spreadsheets).

• Experience managing campaigns on Tiktok Ads, Facebook Ads ( Specially running ads while on Live) , and other platforms.

• Knowledge of landing page optimization and conversion rate optimization (CRO).

• Strong organization, oral and written communication skills.

• Analytical skills with particular attention to detail.

• Ability to function in an autonomous environment—independent worker, self-directed.

- Basic knowledge in SEO a plus but not required

Please refer to job description.