• ​Developing and implementing demand generation content: Write clear, engaging, and persuasive copy for various marketing materials, including ads, emails, landing pages, social media posts, and case studies. 
• ​Managing the content lifecycle: Oversee the entire process from creation and editing to approvals, publishing, auditing, and measuring performance. 
• ​Curating, repurposing, and maintaining content: Ensure content is up-to-date, relevant, and effectively reused across different platforms and campaigns. 
• ​Collaborating with Global and Regional Marketing and Sales teams: Work closely with these teams to ensure the content aligns with business goals and resonates with the target audience. 
• Create various marketing materials, including ads, emails, landing pages, social media posts, case studies, etc., 
• to support global and regional demand generation campaigns. 
• Manage the entire content development workflow from concept to delivery, including timelines, task coordination, stakeholder approvals, and final output quality. 
• Audit and refine content to align with Vertiv’s brand voice and tone, meet legal and responsible business compliance standards, and align with marketing messaging strategies. 

QUALIFICATIONS:

• Bachelor’s degree in communications, Marketing, Journalism, English, or a related field. 
• ​Proven experience as a copywriter or in a similar role. 
• ​A strong portfolio showcasing a variety of writing samples. 
• ​Excellent writing, editing, and proofreading skills. 
• ​Ability to write clear, persuasive, and engaging content for different platforms (e.g., websites, social media, emails). 
• ​Creativity and the ability to think outside the box. 
• ​Strong research skills to understand industry trends and target audiences. 
• ​Ability to work under tight deadlines and manage multiple projects simultaneously. 
• ​Strong collaboration skills to work effectively with marketing, design, and other teams. 
• Familiarity with content management systems (CMS) and marketing automation tools. 
• ​Basic understanding of HTML and web publishing. 
• ​Detail-oriented and highly organized. 
• ​Strong communication and interpersonal skills. 
• ​Adaptability and willingness to learn.