Job Qualifications:

• Bachelor’s Degree in Business, Marketing, or related field. 
• Minimum 2–3 years of experience in General Trade, Field Sales, or Distributor Management (FMCG preferred)
• Strong understanding of wholesaler and sari-sari store operations 
• Skilled in market surveying, merchandising, and activation management. 
• Field-oriented, organized, and results-driven. 
• Excellent communication and interpersonal skills. 
• Willing to travel and work in assigned territories. 
• With own motorcycle and valid Driver’s License 
• Willing to work with either (8am – 5pm) or (9am – 6pm), Mon – Fri 

Job Description:

1. Market Development & Route Expansion 

- Conduct market surveys to evaluate area potential and competition. 

- Identify and open new wholesalers/jobbers in target zones. 

- Establish and optimize routing systems for coverage expansion. 

- Link new accounts to jobbers for sustainable replenishment and volume growth. 

2. Trade Marketing Execution 

- Serve as the trade marketing conduit to ensure program implementation at store level. 

- Supervise POSM installation and maintenance in covered stores. 

- Recommend and help execute community activations such as school, terminal, or barangay events. 

3. Merchandising & Sales Fundamentals (APACSO Framework) 

- A – Availability: Ensure consistent presence of key SKUs. 

- P – Price Compliance: Maintain adherence to SRP in all outlets. 

- A – Assortment/Merchandising: Secure proper product display, assortment, and shelf visibility. 

- C – Chiller Presence: Ensure product inclusion and visibility in chillers. 

- S – Share of Visible Inventory: Maximize display share and off-location visibility. 

- O – Order Generation: Drive repeat orders through jobbers to ensure steady stock flow. 

4. Relationship Building & Field Support 

- Maintain close coordination with jobber sales teams and key outlet owners. 

- Provide regular feedback on market dynamics, pricing, and competitor activity. 

- Support in sales blitzes, display contests, and local trade marketing initiatives.