GENERAL FUNCTION:

•  Provides administrative as well as technical assistance to the line manager on all marketing activities. She assists in the formulation of marketing plans, budgets and product development and coordinates their actual implementation.
• Analyzes brand performances based on a set criteria through regular monitoring of sales and financial reports, market research and field observation. Submits reports and recommendations thereto.

DUTIES AND RESPONSIBILITIES:

• Assists in the preparation and formulation of marketing plans, institutional sales support plans, sales forecasts and budgets of assigned brands/product lines.
• Coordinates the implementation of brand/product development, advertising and promotional activities with concerned parties such as : research and development, manufacturing, sales, advertising and merchandising agencies.
• Monitors the progress and results of marketing activities and/or projects and submits periodic reports and recommendations to management.
• Assists in the preparation of the monthly brand management report and project status reports.
• Maintains and updates historical records on information pertaining to product and packaging development, pricing, promotions and advertising activities, and distribution achievement of assigned brands.
• Conducts periodic field work and trade checks in coordination with the field Sales force to secure first-hand feedback on the brand program implementation, pricing, competitive activities, distribution and merchandising levels.
• Keeps record and monitors all related Advertising & Promotions Fund expenses in coordination with Finance to ensure that expenditures are within the planned budgets.
• Reports variances to the Assistant Brand Manager.
• Assists in activities related to product and packaging conceptualization and development and constantly seeks to recommend improvements thereto.
• Regularly evaluates product costs and pricing and takes proper action to ensure that the pricing strategy of each brand relative to market demand and competition is upheld in accordance to the overall marketing plan.
• Assists in the formulation and preparation of the annual and monthly volume sales forecasts for each sku of his/her assigned brands in coordination with Marketing
• Analytics, New Business Dev Group, Sales and Manufacturing to ensure adequate supply levels to meet consumer demand.
• Periodically checks and monitors adherence to the Retail Merchandising Standards for each of his/her assigned brands in terms of in-store shelving, location, shelf arrangement, facings and use of merchandising collaterals.
• Coordinates the conduct of market research activities as directed by the Assistant Brand
• Manager/ Marketing Head in order to effectively profile the consumer, assess the market, brand usage, image and price elasticity. Analyzes market research findings and submits a recommended action plan to management.
• Undertakes any special projects related to the marketing function that may be assigned from time to time.