The Marketing Manager is responsible for developing effective marketing strategies, covering strategic corporate branding functions related to strengthening the FPI brand and reputation, and tactical marketing, including all campaigns and plans to communicate the features and benefits of new or potential products to customers. The Marketing Manager will handle market research on current trending products, establish timescales for upcoming products, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events. The Marketing Manager will be the ‘voice of the customer’ within the company, taking the lead in continuous research on consumer needs and experiences. 

The Marketing Manager is also responsible for providing lead support to ensure strategy and tactical resource execution is in alignment with the company’s corporate goals and objectives, as well as aligned with the parent’s strategic direction. This includes integrating regeneration and decarbonization in central messaging and communications campaigns. The Marketing Manager is accountable for the development and implementation of strategic plans related to specific product lines, covering current and future offerings and markets, short to long-term time frames, and works with all levels of management to provide sound analysis and strategic recommendations on how to optimize business plans, policies and procedures.

• Lead coordinator for new product or service launched or updated; orchestrates all components of launching and sustaining product/service in the market, including product strategy, pricing, product positioning, target audience, messaging and branding, including all support communications campaigns and budgeting.

• Lead in data mining and analytics to help determine potential products or services and overall viability. Information is gathered through competitive research, surveys, focus groups and other tactics, followed by translating the data into actionable insights that help in decision-making.

• Lead in content development and, responsible for crafting and distributing helpful, relevant content for an identified audience.

• Content could be in the form of blog articles, newsletters, infographics, videos, etc.

• Special projects as assigned

• Sustainability program support

• Customer centricity roadmap

• Provides support and conforms to IMS procedures

Qualifications:

• Graduate of Business Management, Marketing, Economics, or related fields

• A Master's Degree in a similar field is an advantage

• At least ten (10) years of work experience in Business Admin, Marketing, Communications or related fields

• Knows who the customer is, and talks about the importance of customer focus 

• Provides helpful information and responds to customers’ needs, questions and concerns

• Builds and maintains positive rapport with customers

• Delivers accurate service within the specified time

• Demonstrates customer focus by seeking out, understanding, and

• responding to the needs of both internal and external customers

• Understands the technical requirements of projects

• Project Management :

• Understands the non-technical requirements of projects

• Complies with project requirements Monitors performance against plans

• Takes effective corrective action

• Achieves results by using assigned resources

• Prioritizes resources based on organizational needs

• Improvises on resources based on assigned resources

• Identifies and utilizes resources assigned to enhance mandated tasks or goals

• Recommends practical and appropriate ways of managing resources efficiently

Please refer to job description.