The Brand Specialist will be responsible for managing and maintaining the brand's website, ensuring its alignment with the brand's overall strategy and objectives. They will play a crucial role in enhancing the brand's online presence and driving brand awareness through effective website management.

Responsibilities:

• Develop and implement website management strategies to ensure the brand's website remains up-to-date and aligned with the brand's identity.

• Regularly update website content, including product information, blog posts, and promotional materials.

• Manage website user generated content (screening reviews and comments).

• Update website content (non-technical)—creative content, products, etc.

• CRM support—managing CRM email set-up and weekly email preparation.

• Market plan with marketing agencies and execute for website adaptation.

• Work closely with design and creative teams for onsite creative asset management.

• Manage customer service—chat, email support, etc.

• Collaborate with cross-functional teams to ensure website content is accurate, engaging, and reflects the brand's messaging.

• Optimize website performance by monitoring and analyzing key metrics such as traffic, bounce rates, and conversion rates.

• Identify and implement website improvements, including user experience enhancements and SEO

optimization.

• Ensure website compliance with legal and industry regulations, including privacy policies and data protection.

• Coordinate and manage website projects, including planning, execution, and post-launch analysis.

• Conduct regular website audits to identify and resolve any technical issues or broken links

• Stay up to date with industry best practices and trends in website management and digital marketing.

• Provide recommendations for website enhancements based on industry insights and competitor analysis.

Requirements:

• Bachelor's degree in business, web design, marketing, brand management, or a related field.

• Practical experience in brand management is highly valuable. This may include work in sales, marketing,

advertising, e-commerce, or related fields where the candidate has been directly involved in shaping and implementing brand strategies.

• Strong creative skills for developing innovative and effective branding strategies.

• Ability to think creatively and translate ideas into compelling brand messages.

• Analytical skills for evaluating the effectiveness of branding promotions/ campaigns, conducting mark research, and making data-driven decisions.

• Excellent communication skills, both written and verbal--to articulate the brand's message clearly and consistently to internal and external stakeholders, to collaborate with cross-functional teams, and to build relationships with clients, vendors, and customers.

• Well-versed in digital marketing strategies and social media platforms--familiarity with online branding, content marketing, and the ability to leverage digital channels for brand promotion.

Please refer to job description.