Summary of the Role

The Business Development Representative is responsible for generating new business opportunities by identifying, qualifying, and engaging potential clients. The BDR plays a key role in expanding the company’s pipeline through outreach activities, relationship building, and collaboration with the sales and marketing teams. Success in this role looks like consistent lead generation, effective communication with prospects, and driving meaningful conversations that convert into qualified sales opportunities.

Key Responsibilities

• Identify and research potential client accounts, industries, and market segments.
• Initiate contact with prospects through outbound calls, emails, LinkedIn, and other communication channels.
• Conduct introductory discovery calls to understand client needs and determine fit.
• Qualify leads based on defined criteria and hand them off to the sales team for further development.
• Maintain accurate and updated records of all interactions and activities in the CRM system.
• Nurture leads through follow-ups and build rapport to keep engagement active.
• Coordinate with the sales and marketing teams to align outreach strategies and messaging.
• Assist in creating outreach scripts, value propositions, and pitch materials when needed.
• Participate in training sessions, industry research, and continuous learning to enhance product and market knowledge.
• Track performance metrics (e.g., lead volume, conversion rates, call/email activity) and work towards hitting weekly/monthly targets.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field (preferred but not required).
• 1–2 years of experience in sales, customer-facing roles, or lead generation is an advantage (Fresh graduates are welcome to apply if eager to learn).
• Excellent verbal and written communication skills.
• Comfortable making outbound calls and initiating conversations with potential clients.
• Strong active listening and negotiation skills.
• Ability to organize and manage leads using CRM tools (HubSpot, Salesforce, etc.).
• Goal-driven, self-motivated, and able to work independently or with minimal supervision.
• Collaborative attitude and willingness to work closely with sales and marketing teams.

What Success Looks Like

• Consistently meets or exceeds weekly/monthly lead generation targets.
• Demonstrates accurate qualification of leads to ensure strong handoff to sales.
• Builds productive relationships with prospects that enhance company reputation.
• Maintains clean, updated CRM records and follows structured outreach workflows.