The job exists to support advertising and digital marketing activities and projects that will contribute to brand value creation and support short- and long-term Sales and 

Marketing objectives.

Key Result Areas

Advertising

• Recommend the most suitable platforms for brand/product campaigns on a timely basis

• Coordinate with related local teams and Regional HQ B&C members to execute brand/product campaigns

• Coordinate with and monitor related agency for advertising campaigns, media 

Placements and ASC clearance

• Manage DTI Permits for all offline and online promos

• Manage ASC Consultations and required Clearances

• Adhere to Brand Guidelines set by Global and Regional HQ 

• Seek and Promote Tie-Ups/Co-branding activities 

• Manage novelty/giveaways requirements

Social Media/Digital Marketing

• Coordinate with and monitor related agency for Digital Ad placements

• Oversee Influencer marketing projects

• Oversee Social Media platforms with relevant and engaging content and ensure regular analysis of results for continuous improvement

• Adhere to Brand Guidelines set by Global and Regional HQ 

• Take the Lead in other Social Media activities and special projects

Lead Generation

• Coordinate with and monitor related agency for Lead Generation content and campaigns

• Ensure compliance with Privacy Policy for Leads Generated

• Adhere to Brand Guidelines set by Global and Regional HQ 

Internal

• Collaborate with related teams for Leads capturing and nurturing thru the company’s marketing automation platform

Marketing Research

• Ensure timely execution of marketing research requirements such as: Mystery Shopper Activity (Retail Audit), Mystery Customer Activity (ASP Audit), Customer Care Benchmarking (Helpdesk Audit), and others E-commerce

• Ensure Epson official store assets and elements are aligned with Regional HQ  branding directives

• Support and coordinate with related local teams and Regional HQ B&C  members to execute e-commerce campaigns

• Recommend suitable marketing initiatives to support e-commerce team  objectives on a timely basis

• Adhere to Brand Guidelines set by Global and Regional HQ

EDUCATIONAL QUALIFICATIONS

• Bachelor’s degree/ Diploma in business, sales and marketing or related field

RELEVANT EXPERIENCE

• At least 5 years professional experience

• Marketing Communications, Brand Management, Advertising & Promotions, Social Media and Digital Marketing

PERSONAL CHARACTERISTICS & BEHAVIOURS

• Trust-worthy, Act with Integrity, Creative, Challenge-driven

• Organized, Detail-oriented, Determined, Proactive, Flexible, Creative, Possesses Common Sense