Senior Digital Marketing Specialist

Location: Cubao, Quezon City

Salary: Up to 30k

Work Schedule: Monday to Friday

Employment Type: DIRECT HIRE

Benefits Upon Regularization

• HMO
• Rice Subsidy
• Medicine Allowance
• Employee Credit Purchase
• Perfect Attendance Incentives

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• 3–5 years of experience in social media management and digital advertising.
• Deep understanding of platform algorithms and user behavior trends.
• Strong analytical skills for interpreting performance data and optimizing campaigns.
• Proven track record in Meta, Google, TikTok, and LinkedIn campaigns.
• Proficient in ad automation and analytics tools (Meta Ads Manager, Google Ads, TikTok Ads Manager, LinkedIn Campaign Manager).
• Strong copywriting, creative direction, and brand storytelling abilities.
• Skilled in PR/media coordination and influencer collaborations.
• Highly organized, agile, and responsive to fast-paced marketing needs.
• Ability to provide actionable insights to improve marketing tactics and ROI.

Brief Description of Work and Responsibilities

Social Media Management

• Develop and implement a data-driven content strategy across platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube).
• Create monthly content calendars: planning posts, copywriting, scheduling, and publishing.
• Align content with brand voice and campaign goals using compelling visuals and storytelling.
• Manage audience engagement by responding to comments, DMs, and mentions within 24 hours.
• Collaborate with influencers, creators, and internal design teams for impactful content.
• Stay updated on social media trends, algorithm changes, and platform innovations.
• Prepare weekly and monthly performance reports with insights and recommendations.

Digital Advertising & Performance Marketing

• Plan, execute, and optimize ad campaigns across Meta, Google (Search, Display, YouTube), TikTok Ads Manager, and LinkedIn.
• Segment and target audiences; tailor creatives per platform and campaign objective.
• Implement and manage conversion tracking (Meta Pixel, Google Tag Manager, TikTok Pixel, GA4).
• Conduct A/B testing on ad formats, copy, and creatives; analyze metrics and campaign data.
• Collaborate with marketing and sales teams to align paid and organic efforts.

This is for DIRECT HIRE!