Job Responsibilities:

• Setup and manage, the paid search campaigns associated with Google AdWords, Yahoo, Bing and other search platforms

• Maintain and monitor keyword bids, manage daily and monthly budget caps, impression share, quality score and other metrics

• Provide creative copy suggestions and graphical ad templates

• Manage Display network placement lists on AdWords and through other contextual advertising platforms

• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other elements of paid search to deliver against brief

• Provide oversight and manage new paid search campaigns, ad groups, and accounts and support the creation of paid search marketing initiatives

• Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

• Keep pace with search engine and PPC industry trends and developments

• Monitor and administer web analytics dashboards, reports and key reporting tools.

• Monitor and evaluate search results and search performance across the major search channels

• Communication to team and management on project development, timelines, and results

Job Qualifications:

• Solid experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

• Proven experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc)

• Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals

• AdWords / Bing certification a plus.

• Strong analytical skills with an ability to analyse and draw insights from data sets

• Good knowledge of excel; comfortable in analysing data sets, formulas and pivot tables

• Good verbal and written communication skills

• Flexible & Agile working attitude with good problem-solving skills

• Ability to work to deadlines in a fast-paced environment

• Experience developing testing structures and compiling reporting deliverables based on performance

Other Qualifications/Bonus Requirements:

• 3+ years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)

• Experience in a B2B, International and/or multi-region company is a plus

Please refer to job description.