Job Overview:

Madimack is looking for a Product Marketing Manager to support the business in bringing products to market. This role will have a hard-line report to the Global Marketing Manager and a dotted-line report to the Global Product Manager, ensuring alignment between marketing strategies and product development.

The ideal candidate is a strategic thinker with a strong background in product marketing, particularly within consumer goods, trade tools, or white goods. This role requires a hands-on approach, working cross-functionally with product development, sales, and marketing teams to ensure successful product positioning, adoption, and performance in the market.

Key Responsibilities:

• Go-to-Market Strategy – Develop and execute strategies for both new product launches and core product management.
• Product Positioning & Messaging – Define value propositions, key USPs, and market fit to create compelling messaging and marketing materials.
• Market & Competitive Research – Lead research initiatives to understand customer needs, industry trends, and competitive landscapes.
• Channel & Sales Support – Collaborate with trade and retail partners to optimise product success through effective sales enablement tools.
• Marketing Content & Execution – Work with creative, digital, and media teams to develop impactful product campaigns and ensure consistency across channels.
• Product Presentations – Provide internal teams and partners with clear, structured product training and support.
• Project & Budget Management – Oversee multiple concurrent projects, ensuring execution on time and within budget.
• Performance Monitoring & Optimisation – Track product performance and market engagement, using data-driven insights to refine strategies
• Process Innovation – Challenge conventional marketing processes and introduce new, innovative approaches to drive customer engagement.

Key Skills & Qualifications:

• Proven experience in product marketing within consumer goods, trade tools, or white goods industries.
• Exceptional communication skills – both written and verbal – with the ability to engage effectively with trade and retail customers.
• Deep understanding of market needs, customer priorities, and competitive positioning.
• Strong B2B marketing experience, including product management and positioning in highly competitive markets.
• Expertise in packaging, pricing strategy, and market segmentation.
• Experience in identifying and leveraging product USPs to maximize market impact. Ability to present effectively on product development and enhancement to both
• internal teams and external partners.
• Strong knowledge of retail and trade distribution channels.
• Experience in briefing and coordinating internal teams (creative, search marketing, database marketing, media, etc.) on product marketing initiatives.
• Attention to detail in inspecting marketing channels and ensuring content accuracy.
• Project management expertise – ability to manage multiple initiatives while meeting deadlines and budget requirements.
• Creative and self-motivated, with a passion for driving product success in the market. Bachelor’s degree in Marketing, Business, or a related field.
• Willingness to be based in Madimack’s Manila office.

Why Join Madimack?

• Be part of a company with an innovative product pipeline and a strong market reputation.
• Opportunity to make a real impact by challenging conventional processes and bringing fresh ideas.
• Work in a collaborative and forward-thinking environment with exciting career growth opportunities 
• Competitive salary and benefits package.

If you’re a strategic, results-driven, and creative product marketer, we’d love to hear from you. Apply now and be part of Madimack’s exciting journey!