Leads overall brand strategy and execution. Takes control of the conceptualization and implementation of innovative marketing strategies cognizant to dovetail such with revenue generation strategies, and the company’s growth initiatives. Leads in integrated communication, consumer promotions, business-building, and product merchandise development.

Responsible for the following business areas:

• Healthcare
• Financial Services
• Corporate/ Business Development as needed by ExCom

1. Develop long term strategies and tactical marketing plans. Define target audiences, customer value propositions, and expected response rates. Coordinate these marketing strategies across people within and outside the organization to ensure coherent implementation.

2. Recommend, implement, and review brand-building and sales building programs that are consistent with brands’ identity and position; and manage them to be effective, efficient, on schedule, and within budget. Effectively implement them to generate sales and repeat business among target consumers.

3. Develop strong communications strategies including Social Media marketing, Influencer marketing, PR, and community-building efforts that builds on the brand essence. Effectively implement them to generate sales and engagement among target consumers.

4. Perform detailed market segmentation (including market research) to focus sales activities towards specific target markets. Analyze existing and future targets with focus on improving sales performance.

5. Define and create Sales’ and Operations’ support materials, as required. Coordinate and provide direction to support teams (marcomm, design) as needed.

6. Responsible for business case development and financial projections, including sales analyses to find new opportunities to build the business.

7. Create a win-loss analysis per sales stage, providing a regular report to the business unit and management.

8. Coaching and mentoring of team

1. Bachelor's Degree in Marketing, Communication, Advertising or any related degree

2. 3 -5 years experience in the related field

3. Experience working in Healthcare or fast moving FMCG