Job Purpose (HYBRID SETUP)

The Content Team Lead directs Organica’s content production across assigned brands — plotting strategy, managing creation, scheduling delivery, and ensuring every asset meets the brand brief, quality standards, and timeline. This role combines editorial leadership, people management, project delivery, and cross-functional collaboration to ensure content drives awareness, consideration, conversion, and long-term brand equity.

Key Responsibilities

1. Content Strategy & Planning

• Partner with Brand Managers, Category Managers and Marketing Teams to translate brand strategy and campaign briefs into a prioritized, multi-channel content roadmap (monthly/quarterly).
• Define content themes, formats, and channel mix that align with brand funnel objectives.
• Lead content ideation sessions and creative workshops to surface content plans, identify needs and prevent bottlenecks.

2. Project & Workflow Management

• Develop and manage production timelines, workflows, and resource allocation
• Coordinate with cross-functional teams (marketing, sales) to support campaigns
• Ensure content is optimized for SEO, social reach, and engagement

3. Content Calendar & Scheduling

• Build and maintain a centralized Content calendar covering social, web, email, e-commerce pages, blogs, in-store materials, and launch assets.
• Assign owners, set deadlines, and track milestones to ensure on-time delivery.
• Balance evergreen, seasonal, and campaign content to optimize production capacity and campaign cadence.

4. Content Production & Quality Control

• Oversee end-to-end content production: briefs → scripts → copy → design → video filming → editing → localization → approvals → publishing.
• Ensure every asset adheres to brand voice, visual guidelines, legal/regulatory constraints, and platform best practices.
• Implement quality checks (style guides, checklist sign-offs, final QA) to minimize rework and compliance risk.

5. Team Leadership & People Development

• Lead, mentor, and performance-manage a cross-discipline content team (copywriters, social media specialists, designers, content specialists).
• Set clear objectives, provide regular feedback, run creative reviews, and organize skills development (training, peer reviews, external workshops).
• Foster a collaborative, creative environment that encourages experimentation and accountability.

6. Resource & Vendor Management

• Allocate internal resources effectively and manage external partners/agencies/freelancers for scale (creative, production houses, photographers, editors).
• Maintain and control the content budget (production spend, agency retainer, media creative costs), ensuring cost efficiencies and ROI.
• Maintain a content asset library and version control.

7. Cross-Functional Collaboration

• Act as the primary content liaison to Brand Managers, Category Managers and Marketing Teams to guarantee alignment and seamless launches.
• Support New Product Development and campaign launches with timely content packages and launch playbooks.

8. Measurement, Optimization & Governance

• Define content KPIs (delivery SLAs, engagement, reach, conversion, view-through, lead generation, content ROI) and review performance with Brand Managers.
• Run A/B tests, iterate formats and hooks, and apply learnings to improve content performance.
• Maintain brand content governance (style guide updates, do’s/don’ts, templates) and roll out training to stakeholders.

9. Analytics

• Monitor content performance (reach, engagement, conversion) and provide insights for improvement
• Stay updated on industry and content trends to keep output relevant and impactful

10. Continuous Improvement & Innovation

• Identify and implement tools, processes, or templates (brief templates, workflow tools, automation) that increase production speed and quality.
• Pilot new content formats, platforms, or creator partnerships that can unlock reach, engagement, or cost efficiencies.