Key Responsibilities

• Conduct audience, category, and cultural research to support strategy development.
• Assist in developing campaign briefs, content strategies, and creative recommendations.
• Plot and prepare monthly content calendars aligned to consumer insights, campaign strategy,
• and brand objectives.
• Translate research findings into clear slides, insights, and storylines for internal and client presentations.
• Collaborate with creative, accounts, and media teams to ensure strategies are executable and aligned.
• Support copywriting for campaign messaging, brand tone, and presentation narratives.
• Track trends on platforms like TikTok, Instagram, and YouTube to inform content recommendations.
• Learn and apply AI tools and prompting techniques for research, ideation, and creative testing.
• Participate in training, mentorship, and feedback sessions to strengthen your strategist toolkit.

Work Experience

• 1 year of experience in roles such as Marketing Strategist, Digital Marketing Strategist, Brand Strategist, or similar positions.
• Applicants with strong internship experience in strategy, brand, or digital marketing roles will also be considered.
• Experience writing copy for ads, campaigns, and marketing materials across digital platforms.
• Demonstrated ability to create integrated and cost-effective social media strategies.
• Strong understanding of digital touchpoints and emerging tools across platforms.
• Experience in researching digital trends and supporting pitch deck and presentation development for clients.
• Prior work or internship exposure in hybrid or digital-first organizations is a plus.

Required

• Excellent written and verbal communication skills.
• Sharp analytical and conceptual thinking, with a flair for storytelling.
• Basic understanding of consumer research and insight.
• Awareness of how to use AI tools with proper prompting for research and content ideation.
• Proficiency in Microsoft Office and Google Workspace.
• Strong collaboration skills with cross-functional teams.
• Ability to manage time effectively and work in a fast-paced, deadline-driven environment.

Bonus Skills

• Proficiency in Canva and strong familiarity with TikTok as a marketing platform.
• Courses or certifications in Marketing Strategy, Digital Marketing, or related platforms.
• Exposure to creative concepting, branding, or campaign development in an agency setting.