Experience Requirement:

• At least 2 years of experience in multimedia, marketing, or content creation roles.
• Proven experience producing both digital and print materials from concept to completion.
• Experience in website content management (WordPress or similar CMS).
• Familiarity with coordinating suppliers, printers, influencers, and partner organizations.

Technical Skills:

• Design & Layout: Adobe InDesign, Illustrator, Photoshop, Canva
• Video Editing: Adobe Premiere Pro, Final Cut Pro, CapCut
• Digital Tools: Meta Business Suite, Mailchimp (or equivalent), Google Business Profile
• Web CMS: WordPress or similar platform for uploads and maintenance

Soft Skills:

• Excellent English proficiency (written and spoken)
• Highly organized and detail-oriented
• Strong coordination and interpersonal skills
• Proactive, creative, and adaptable
• Ability to manage multiple projects and meet deadlines
• Works well both independently and collaboratively

Key Duties & Responsibilities:

1. Content & Campaign Execution

• Implement and manage the monthly marketing content calendar with the Marketing Head and business units.
• Execute daily posting, scheduling, and monitoring across Instagram, Facebook, TikTok, YouTube Shorts, Google Business, and email newsletters.
• Maintain website blog and pages, ensuring content is uploaded, formatted, and tagged properly.
• Draft engaging and brand-consistent copy for social posts, newsletters, and campaigns.
• Track and analyze campaign performance weekly and monthly, providing insights for improvement.

2. Multimedia Design & Production

• Design and produce marketing collaterals for digital and print (posters, flyers, menus, newsletters, social media content, etc.).
• Capture and edit photo and video content optimized for different platforms.
• Coordinate with suppliers and printers to ensure timely and quality output.
• Maintain a well-organized digital asset library of layouts, templates, and media files.

3. Digital Marketing & Website Management

• Manage all social media posting, scheduling, and engagement monitoring.
• Prepare and send bi-weekly newsletters and SMS campaigns aligned with current promotions.
• Execute paid ads and boosts, optimizing engagement and reach within approved budgets.
• Maintain and update website content, ensuring accuracy and relevance.

4. Coordination & Project Management

• Work closely with internal teams (Bistro, Retail, B2B, Events) to gather marketing needs and timelines.
• Monitor project progress and ensure deliverables meet deadlines and quality standards.
• Provide creative input and recommend improvements to enhance marketing campaigns.

5. External Liaison & Partnerships

• Coordinate with printers, suppliers, influencers, media, and partner brands.
• Ensure all external materials align with Terry’s brand standards and quality.
• Maintain strong professional relationships with creative freelancers and partners.

6. Competitor Analysis & Market Insights

• Conduct monthly competitor scans across digital, print, and in-store channels.
• Prepare concise reports with visual samples, insights, and recommendations.
• Identify emerging trends and best practices to strengthen the company’s marketing strategy.

Working Style Expectations:

The Multimedia & Marketing Officer is expected to:

• Demonstrate accuracy and attention to detail in all outputs.
• Stay organized and manage multiple timelines efficiently.
• Communicate clearly and respond promptly across departments.
• Collaborate effectively with both internal and external partners.
• Be willing to go on weekly fieldwork or branch visits for content shoots.
• Uphold Terry’s brand guidelines, ensuring all materials reflect warmth, hospitality, and quality.
• Produce creative materials that capture Terry’s approachable and authentic personality.

Benefits:

• Service Charge
• HMO Coverage upon regularization
• Paid Leaves after one year of service