Key Responsibilities

• Campaign Calendar & Strategy – Plan and manage a unified CRM calendar across SMS, Viber, email, and push - aligned with retention and product goals.

• Cross-Channel Execution – Build, launch, and monitor lifecycle campaigns using Optimove, with SMS as the primary channel for communication.

• Segmentation & Triggers – Use Optimove to segment users based on behavior (e.g., VIPs, lapsing bettors, high-converting players) and set up real-time and scheduled triggers.

• Creative Collaboration – Work with Creative and Product teams to craft engaging, personalized content that’s channel-appropriate and brand-aligned.

• Performance Analysis – Monitor delivery, engagement, opt-out rates, and conversion metrics

across all channels; provide actionable recommendations for improvement.

• Compliance & Best Practices – Ensure all communications meet PAGCOR, ASC, and telco

regulations (e.g., disclaimers, opt-out logic, frequency limits).

Requirements

• 5+ years of experience in CRM, retention, or lifecycle marketing for digital products (gaming, e- commerce, or fintech preferred)

• Must have hands-on experience using Optimove for campaign orchestration, segmentation,

trigger setup, and analytics

• Familiarity with multi-channel CRM flows - especially SMS, followed by Viber, email, and push

• Strong understanding of user lifecycle management, segmentation logic, and behavior-driven marketing

• Comfortable working with telco dashboards, SMS platforms, or CRM APIs

• Detail-oriented, analytical, and proactive with campaign insights and reporting