Duties & Responsibilities:

• Create and execute a digital media strategy in partnership with the marketing, sales, and content managers.
• Manage budgets and campaigns across all digital channels (FB, TikTok, YouTube, Search Ads, Website, Hubspot) to drive strong investment returns and efficient customer acquisition costs.
• Ensure successful optimization for essential KPIs via ads, organic posts & own media channels.
• Design and implement testing of digital campaigns regularly to help streamline efforts.
• Identify and test new channels to meet or exceed critical metrics.
• Working closely with the rest of the marketing team to share funnel conversion recommendations.
• Analyze, provide insights, and regularly report on site traffic, revenue, lead generation, acquisition performance, and customer data across multiple online and offline channels utilizing tools such as Google Analytics, etc.
• Put tracking mechanisms in place to monitor performance and analytics.
• Analyze, report, and optimize performance media campaigns across SEM, SEO, and Paid Social.
• Produce keyword research to identify opportunities for SEO and SEM.
• Oversee website performance.

Qualifications:

The successful candidate should have:

• Expertise with web analytical tools, including Google Analytics and Google Data Studio.
• Prior experience in building effective multi-channel marketing strategies, including SEO, social media, and other digital channels.
• Solid expertise in campaign and channel analysis.
• Ample experience/knowledge using Google Analytics.
• Can leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
• Goal-oriented, with excellent communication skills.
• Curious and a strong problem solver.
• Has a heart for the education sector.

Please refer to job description.