We are seeking a creative and analytical Marketing Officer to lead the development, execution, and optimization of our marketing strategies. The ideal candidate will be responsible for identifying target audiences, setting marketing goals, developing multi-channel campaigns, and monitoring results to ensure strong ROI. This role is essential to strengthening the Sunshine Multi Plus brand and driving business growth.

Key Responsibilities:

• Develop comprehensive marketing strategies aligned with company objectives and market trends.
• Conduct market research to identify customer needs, competitors, and new market opportunities.
• Plan and execute digital marketing campaigns (social media, email, SEO/SEM, content marketing).
• Collaborate with sales, product development, and creative teams to ensure consistent brand messaging.
• Analyze campaign performance using tools like Google Analytics, CRM data, and social media insights.
• Manage budgets and allocate resources efficiently to maximize impact.
• Stay up to date with emerging marketing technologies and best practices.
• Present strategy reports and insights to senior management.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Proven experience as a marketing strategist or similar role (3–5+ years preferred).
• Strong understanding of digital marketing, consumer behavior, and brand positioning.
• Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, Meta Business Suite).
• Excellent written and verbal communication skills.
• Strategic thinker with strong problem-solving and project management abilities.
• Creative mindset and attention to detail.