We’re looking for a Growth and Marketing Officer to lead our efforts in generating qualified leads, building brand awareness, and expanding our client base. This role is ideal for someone who thrives in a fast-paced, entrepreneurial environment and enjoys wearing multiple hats—from campaign strategy and automation to LinkedIn outreach and relationship building.

You’ll work closely with leadership to design and execute marketing strategies that drive measurable business results and support our agency’s growth goals.

Lead Generation & Campaign Strategy

• Plan and execute integrated marketing campaigns focused on acquiring and nurturing qualified leads using HubSpot, LinkedIn, and email marketing.

LinkedIn Outreach & Engagement

• Manage outbound messaging and engagement strategies on LinkedIn to connect with potential clients, partners, and collaborators.

Inbound Marketing Management

• Oversee content promotion, landing pages, forms, and automation in HubSpot to support inbound traffic and conversions.

Sales Enablement & Collaboration

• Work closely with agency leadership to align marketing efforts with business development goals, including refining messaging and supporting proposal efforts.

Analytics & Funnel Optimization

• Track key marketing KPIs and lead funnel performance; use data to optimize targeting, messaging, and channel mix.

Brand Visibility & Thought Leadership

• Promote the agency’s services, case studies, and expertise through social media, newsletters, and strategic partnerships.

CRM & Database Management

• Maintain a clean, segmented, and up-to-date contact database in HubSpot for effective campaign execution and reporting.

• 3+ years of marketing and/or business development experience, ideally in an agency or B2B setting
• Proficient in HubSpot (automation, CRM, reporting)
• Hands-on experience with LinkedIn marketing and outreach
• Strong content marketing and email marketing skills
• Analytical mindset with experience in lead tracking and performance metrics
• Self-starter with the ability to manage projects independently
• Excellent communication and relationship-building skills, our website is in WordPress so ideally this person also understands WordPress and is comfortable creating blogs etc (we have another consultant who manges the techinical side of the site)