SALES MARKETING MANAGER

Qualifications:

• Proven experience in sales and marketing, preferably in a managerial role
• Strong leadership, communication, negotiation, and analytical skills
• Knowledge of marketing strategies and digital marketing tools
• Ability to develop and maintain strong client relationships
• Results-oriented, proactive, and adaptable to a fast-paced environment
• Bachelor’s degree in Marketing, Business Administration, or a related field preferred

Key Responsibilities:

Sales Responsibilities

• Develop and execute sales strategies to drive room bookings, events, group business, and long-stay packages.
• Maintain strong relationships with travel agencies, corporate clients, event planners, online travel partners (OTAs), and tour operators.
• Conduct sales calls, site inspections, and property tours to generate new business.
• Negotiate contracts, group rates, and corporate partnerships to maximize revenue.
• Prepare sales forecasts, market analyses, and performance reports for management.

Marketing Responsibilities

• Plan and implement marketing campaigns across digital platforms, social media, email, print, and local partnerships.
• Manage the hotel’s online presence, ensuring accurate content across OTAs, the website, and social media channels.
• Coordinate photoshoots, promotional materials, and brand content that highlight the property’s features and experiences.
• Monitor market trends, competitor activities, REVPAR data, and guest feedback to improve positioning.
• Collaborate with the reservations and F&B teams on promotions, holiday packages, events, and seasonal offers.

Revenue Management & Strategy

• Work closely with the Revenue Manager/General Manager to develop pricing strategies and optimize occupancy.
• Analyze daily pick-up reports, booking patterns, and demand forecasts.
• Support upselling and cross-selling initiatives throughout the property.

Team & Cross-Department Collaboration

• Lead and mentor the sales and marketing team to achieve monthly and annual goals.
• Coordinate with operations, front office, housekeeping, and F&B teams to align promotions and guest experiences.