• Identify and implement key marketing activities and lead through new course offerings and service launches.
• Create and maintain a calendar of marketing activities.
• Manage the marketing and promotions budget to meet student targets in the most cost-effective manner.
• Set clear procedures, identifying objectives and needs for marketing opportunities.
• Negotiate with external suppliers, including agencies and research firms.
• Monitor financial costs and ensure adherence to the approved marketing budget.
• Develop, maintain, and coordinate a marketing budget and plan aligned to marketing activity for each offering, including recommendations for other branches.
• Communicate accurate and timely marketing plans and achievements to Management.
• Develop all promotional materials (print and online), including websites and social media, to provide accurate and reliable information.
• Develop and implement communications campaigns with appropriate media to attract inquiries.
• Comply with and enforce company policies and procedures applicable to marketing and branding.
• Approve applications for posting/display of marketing collaterals.
• Develop a reliable marketing information system (statistics, target market info, competitor research).
• Maintain a database of students, academic, and agent contacts for customer relationship management.
• Monitor market trends and competition activities and propose counteractions.
• Advise management on solutions to customer-related problems.
• Represent company at conferences, events, and client visits to promote programs.
• Build relationships with media (magazines, websites, blogs) and coordinate press activities.
• Prepare periodic marketing reports and submit timely budget reports.

Qualifications:

• Bachelor’s degree in Marketing or related course
• At least 5 years of sales-related experience