• Develop optimization strategies that increase our websites search engine results rankings
• Closely collaborate with project managers, creatives team, web development team, and channels team to ensure SEO best practices are properly followed throughout the website content
• Perform ongoing keyword research, discovery, and optimization for new relevant keywords to use throughout the company website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics with SEO tools such as Google Analytics to understand SEO strategy performance
• Analyze digital data to draw key recommendations around digital channels to increase the visibility of managed websites
• Test, analyze, and change all managed websites so it is optimized for search engines, and the website subsequently ranks higher in the search results on major search engines
• Execute tests, collect, and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Perform page optimization across our websites to ensure search results are relevant and to create a positive user experience, growing website traffic, lead volume, and brand awareness
• Optimize copy and landing pages for search engine marketing
• Manage the availability and performance of digital channels/platforms
• Perform other tasks as assigned by management including but not limited to Social Media Management and Digital Marketing.

Requirements:

• Bachelor’s degree in Marketing, Business Administration/Management/ Marketing, Advertising or any related field
• With a minimum of five (5) years’ work experience in Digital Marketing
• Full understanding of all social media platforms
• Incredible attention to detail
• In-depth experience with website analytics tools (e.g. Google Analytics, Google Search Console, Google Ads, Net Insight, Omniture, Web Trends)
• Understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem
• Experience working with technical SEO tools such as Screaming Frog, SEMRush, and Ahref
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Must be able to juggle multiple projects at the same time
• Knowledge of content management systems
• Excellent problem-solving skills
• Good research skills using the Internet and professional networks