Our client, a leading provider of home comfort solutions in Singapore, seeks to hire a Marketing Executive

Strategy Development:

• Formulate annual marketing plans aligned with business goals and objectives.
• Allocate marketing budgets effectively across various campaigns and initiatives.
• Lead brainstorming sessions to generate innovative marketing ideas and strategies.
• Oversee project management and ensure timely execution of marketing initiatives.
• Analyse marketing performance metrics to evaluate the effectiveness of campaigns and make data-driven decisions.

Marketing & Branding:

• Develop and maintain a strong brand identity for Crestar Ceiling Fan across all marketing channels.
• Conceptualize and execute integrated marketing campaigns to reach target audiences effectively.

Digital Marketing Management

• Develop and implement comprehensive digital marketing strategies, including running online ads, social media campaigns, and email marketing.
• Manage the creation and optimization of digital ad campaigns across various platforms to reach target audiences effectively.
• Utilize digital analytics tools to measure and analyse the performance of digital marketing efforts, making data-driven decisions for continuous improvement.
• Collaborate with external vendors to implement website enhancements and improvements.

Media/Agency Management:

• Manage relationships with marketing agencies and external vendors to ensure the delivery of high-quality services within budget and timeline.
• Coordinate with cross-functional teams to align marketing efforts with overall business strategies.

Training for Marketing Executives and Mentorship to Interns:

• Identify training needs of current marketing executives and design relevant programs to enhance their skills and knowledge.
• Conduct mentoring sessions to empower marketing executives to excel in their roles. Act as a mentor to interns, providing guidance, feedback, and opportunities for their professional growth within the marketing field.

Sponsorships and Events:

• Identify relevant industry events and sponsorships to enhance brand visibility and generate leads.
• Leverage events to establish and strengthen connections with key stakeholders.

B2C - Showroom and Group Buys:

• Plan and execute marketing campaigns to attract consumers to our showrooms and online platforms.
•  Analyse market trends and consumer behaviour to optimize marketing efforts for B2C segments.

D2C – E-Commerce & Marketplaces:

• Align B2C and D2C Marketing promotions.
• Oversee the maintenance and updates of E-Commerce Website.
• Support marketing collateral for E-Commerce Manager.

B2B – Dealers, Interior Designers and Architects:.

• Collaborate with Business Development Team to Identify and build relationships with interior designers, architects, and other B2B partners to position Crestar Ceiling Fan as a preferred choice in commercial projects.
• Assist the Business Development team on marketing collaterals and sales tools tailored to B2B clients to showcase the product features and benefits.
• Support with presentations and workshops to educate B2B clients about our ceiling fan solutions.
• Support outdoor sales for collateral and in-store POP.

Team Collaboration:

• Collaborate with sales, products development, and management team to that effectively support sales efforts and drive business growth.

Performance Metrics Tracking:

• Utilizing advanced analytics and data models to forecast consumer behaviour and market trends, enabling data-driven decision-making in marketing strategies.
• Set key performance indicators (KPIs) for marketing campaigns and regularly track and report on campaign performance.
• Use data analytics tools to analyse marketing data and make data-driven decisions.

Google Reviews Management:

• Address any negative feedback professionally and promptly.
• Oversee the reviews and feedback on Google Reviews to enhance the company's online reputation.

• Recognised Diploma or Nitec in Sales, Marketing and/or Business.

• Minimum 5 years of experience in Marketing and Digital Marketing

• Works extremely well as a team member and excels as an individual contributor.

Please include with your application: 

• A recent photo
• Reasons for leaving your current and previous employment(s)
• Current / last drawn and expected salary
• Availability / notice period required