Graphic Design & Digital Content Creation:

• Oversee and design creative assets for all digital platforms, ensuring a consistent and innovative visual identity.
• Produce and edit video and still photography for marketing campaigns, websites, social media, and other digital content.
• Work closely with cross-functional teams to execute engaging designs that drive user engagement and brand visibility.

Email Marketing & Campaign Management:

• Conceptualize, design, and execute email marketing campaigns, from creative execution to delivery.
• Write and optimize copy for email marketing flows, ensuring clear, persuasive communication that drives conversions.
• Develop email strategies that align with broader marketing goals, targeting specific customer segments.

Advertising & Creative Execution:

• Lead the design and execution of digital ads across various platforms (Google Ads, Facebook, Instagram, etc.).
• Collaborate with marketing teams to ensure that ad creative aligns with messaging and brand identity.
• Optimize ad creatives for performance, A/B testing, and improving KPIs.

1. Website Optimization & Development:

• Optimize website design and content to ensure a seamless user experience, fast loading times, and mobile responsiveness.
• Collaborate with developers to ensure technical elements align with the creative vision and support business objectives.
• Implement analytics tracking on the website to monitor user behavior and make data-driven decisions to improve conversions and user experience.

Collaboration & Leadership:

• Work closely with internal teams (marketing, product, and developers) to ensure all digital assets align with brand strategy.
• Supervise and mentor junior designers and content creators, providing feedback and direction to ensure high-quality output.
• Maintain knowledge of the latest trends in digital design, video production, and email marketing to keep creative efforts fresh and relevant.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, etc.).
• Strong video production and editing skills.
• Experience with email marketing platforms (e.g., Mailchimp, Klaviyo, etc.).
• Understanding of website development and optimization (HTML/CSS knowledge is a plus).
• Familiarity with digital marketing analytics and tools (Google Analytics, A/B testing, etc.).
• Ability to balance multiple projects and deadlines in a fast-paced environment.
• Strong creative vision with attention to detail and design aesthetics.