1. Multi-Platform Social Media Management

• Manage and maintain consistent content across Facebook, Instagram, Threads, TikTok, YouTube, and LinkedIn
• Strategize and post engaging content that aligns with brand values and marketing goals
• Actively monitor comments, group chats, and DMs to foster strong community engagement
• Stay updated on platform trends and algorithms to ensure content relevance

2. Content Strategy, Planning & Calendar Execution

• Develop and manage monthly content calendars for social media, campaigns, and activations
• Plan content formats, hooks, and creative direction in line with strategic objectives
• Coordinate with design and creative teams for production of visuals, reels, and stories
• Ensure timely publishing across platforms and seamless alignment with marketing milestones

3. Content Creation & Copywriting

• Create original multimedia content using tools like Canva, CapCut, or Adobe Creative Suite
• Write engaging captions, hooks, and ad copy—copywriting is considered a strong edge
• Adapt content based on platform nuances and audience behaviors

4. Paid Advertising & Budget Management

• Plan, manage, and optimize paid campaigns across Facebook Ads, Google Ads, and TikTok Ads
• Monitor and adjust ad spending through budget liquidation and reallocation strategies
• Implement audience targeting, retargeting, and A/B testing for continuous improvement
• Track and report on CPM, CPR, CTR, ROAS, and conversion-related KPIs

5. Analytics, Reports & Insights

• Track, interpret, and report on digital campaign performance weekly and monthly
• Use tools like Meta Business Suite, Google Analytics, and TikTok Ads Manager
• Provide actionable insights and recommendations based on data trends and KPI benchmarks
• Support performance-driven decision-making across campaigns

6. Lead Generation & Conversion Support

• Execute targeted lead generation campaigns via paid and organic digital channels
• Extract, organize, and deliver leads to the sales team for follow-through
• Align strategies with sales goals to improve lead-to-conversion ratios

7. AI Chat Automation & Response Handling

• Use automation tools integrations to manage smart replies
• Design and optimize chatbot flows for customer queries, pre-qualifications, and lead capture
• Maintain timely and accurate digital communication through social media and web chat

8. Digital Communication Tools: Email & SMS Marketing

• Create and execute email and text blast campaigns to nurture leads, promote offers, or drive engagement
• Use tools to manage contact lists and campaign flows
• Track open rates, click-throughs, and conversions to improve communication strategies
• Ensure message consistency across email, SMS, and social platforms

9. Market Research & Competitor Analysis

• Stay ahead of digital trends, algorithm updates, and emerging content formats
• Conduct competitor benchmarking to identify gaps and innovation opportunities
• Recommend creative and strategic adjustments to maintain digital competitiveness

10. Cross-functional Collaboration

• Work closely with Sales, After-sales, Design, and Events teams for aligned marketing efforts
• Support product launches, activations, and promotions with full-funnel digital strategy
• Ensure cohesive messaging and campaign execution across all digital touchpoints

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 2–3 years of proven experience in digital marketing, paid media, and campaign management
• Strong knowledge of Facebook, Instagram, Threads, TikTok, YouTube, and LinkedIn marketing
• Hands-on experience managing Facebook Ads, Google Ads, TikTok Ads, and performance analytics
• Skilled in email and SMS marketing tools
• Basic photo/video editing skills using Canva, CapCut, Adobe tools, etc.
• Strong copywriting, planning, and organizational skills
• Analytical thinker with a results-driven approach
• Passionate about staying updated with digital trends, tools, and performance marketing