职位描述
职位描述
Job Description
- Collaborate with Corporate Communications Lead in implementing publicity initiatives that build and sustain external brand positioning
- Coordinate with regional and cross-functional teams for PR executions including press release development and distribution, press conferences, speaking engagements, media interviews
- Establish and grow relationships with press, broadcast and other industry influencers with a focus on lifestyle and tech media
- Prepare media coverage reports and media share of voice, sentiment analysis
- When needed, leverage on media network and relationships on behalf of Shopee to influence public perception and strengthen the company’s narrative
Requirements
- Minimum 8 years experience in public relations, marketing communications, media and journalism, with proven ability to implement impactful public relations campaigns
- Strong media network and an in-depth understanding of how PH media outlets work is a must
- Excellent written and verbal communication with proficiency in copywriting and editing
- Must be data-driven
- Other required skills: project management, negotiation, budget management, strategic thinking
职位要求
Please refer to job description.
Media RelationsCrisis ManagementContent CreationSocial Media Management公开演讲Strategic CommunicationPress Release WritingBrand Management联网