Scope of Work:

Contributes to advancing AKF’s mission by marketing the brand as the preferred animal welfare nonprofit organization (NGO). This involves raising awareness, elevating the brand to a highly credible and trustworthy animal welfare NGO, raising funds to drive its campaigns, and creating positive and mutually beneficial relationships with partners and stakeholders.

Key Responsibilities:

A. Marketing:

• Develop and execute a marketing communication plan to increase awareness of the organization's mission and programs.
• Create and manage marketing materials, including website content, social media posts, email campaigns, and print materials.
• Develop and co-execute events with the Events team.
• Develop and implement content strategies for various platforms.
• Manage media relations and public outreach.
• Build and maintain relationships with key stakeholders, including donors, volunteers, and the media.
• Monitor and analyze marketing and fundraising performance to identify areas for improvement.
• Prepare reports and presentations on fundraising and marketing activities.

B. Fundraising:

• Develop and implement fundraising plans and strategies to achieve financial goals.
• Identify and research potential donors, foundations, and corporate partners.
• Write compelling grant proposals and fundraising appeals.
• Organize and manage fundraising events, campaigns, and initiatives.
• Develop and maintain donor databases and CRM systems.
• Ensure accurate record-keeping of donations and acknowledgments.
• Manage and track fundraising budgets and performance.

C. Event Management:

• Plan, organize, and execute fundraising events, including galas, walks, runs, and other special events.
• Manage event logistics, including venue selection, vendor coordination, and volunteer recruitment.
• Develop and implement event marketing strategies.

D. Collaboration & Teamwork:

• Work closely with other departments and staff to ensure effective communication and collaboration, as well as develop and implement integrated strategies.
• Provide support and guidance to volunteers and staff involved in fundraising and marketing activities.

E. Other Duties:

• Perform other duties as assigned.
• Stay up-to-date on industry trends and best practices in fundraising and marketing.

Skills and Qualifications:

• Strong communication, interpersonal, and writing skills.
• Experience in fundraising, marketing, or communications.
• Knowledge of fundraising strategies, techniques, and best practices.
• Experience with CRM systems and database management.
• Proficiency in social media marketing and content creation.
• Ability to work independently and as part of a team.
• Strong organizational and time-management skills.
• Ability to manage multiple projects and deadlines.
• Experience with event planning and management.
• Knowledge of grant writing and proposal development.
• A passion for the organization's animal welfare mission and a commitment to making a difference.

Interested? Send your CVs to [email protected] with the subject MARKETING AND OPPORTUNITIES ENGAGEMENT LEAD

Know more about AKF by visiting our website at: akfrescues.org

Please refer to job description.